Tobacco in Sweden - Research and Markets

In 2023, tobacco in Sweden witnessed steady growth in retail volume and current value terms, although rates have slowed down year-on-year. Retail volume sales of cigarettes and smoking tobacco continued to plummet in Sweden, while cigars and nicotine pouches witnessed varying degrees of growth. Sweden continues its harm reduction strategy as part of its strategy to reduce the smoking prevalence by offering consumers attractive alternatives.

The Tobacco in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tobacco market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Tobacco in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2018-2023

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2018-2023
Table 3 Sales of Tobacco by Category: Value 2018-2023
Table 4 Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 5 Sales of Tobacco by Category: % Value Growth 2018-2023
Table 6 Forecast Sales of Tobacco by Category: Volume 2023-2028
Table 7 Forecast Sales of Tobacco by Category: Value 2023-2028
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2023-2028
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 2 Research Sources

CIGARETTES IN SWEDENKEY DATA FINDINGS

2023 DEVELOPMENTS

Marginal decline in cigarette volume sales in 2023
Cross-border purchases continue to recover from Norway
Excise tax rises but remains low by European standards

PROSPECTS AND OPPORTUNITIES

Further sales decline in volume and value terms
Cross-border trade offers sales opportunities
Swedish-style snus to benefit from lower tax

TAXATION AND PRICING

Taxation rates
Summary 3 Taxation and Duty Levies 2018-2023
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2018-2023
Table 11 Sales of Cigarettes by Category: Value 2018-2023
Table 12 Sales of Cigarettes: % Volume Growth 2018-2023
Table 13 Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 14 Sales of Cigarettes by Blend: % Volume 2018-2023
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 17 Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 18 Sales of Cigarettes by Price Band: % Volume 2018-2023
Table 19 NBO Company Shares of Cigarettes: % Volume 2019-2023
Table 20 LBN Brand Shares of Cigarettes: % Volume 2020-2023
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2018-2023
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2018-2023
Table 23 Forecast Sales of Cigarettes: Volume 2023-2028
Table 24 Forecast Sales of Cigarettes by Category: Value 2023-2028
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2023-2028
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2023-2028
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2023-2028
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2023-2028
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2023-2028
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2023-2028
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2023-2028

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN SWEDENKEY DATA FINDINGS

2023 DEVELOPMENTS

Smoking tobacco and cigarillos lose out to alternative products
Cigars register steady growth in Sweden
Fine cut tobacco suffers from migration to tobacco-free substitutes

PROSPECTS AND OPPORTUNITIES

Maturity and decline in smoking prevalence will hinder sales
Cigars to remain a growth category
Tax increases planned for 2024

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023
Table 36 Sales of Cigars by Size: % Volume 2018-2023
Table 37 Sales of Cigarillos by Price Platform 2018-2023
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2019-2023
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2020-2023
Table 40 NBO Company Shares of Cigars: % Volume 2019-2023
Table 41 LBN Brand Shares of Cigars: % Volume 2020-2023
Table 42 NBO Company Shares of Cigarillos: % Volume 2019-2023
Table 43 LBN Brand Shares of Cigarillos: % Volume 2020-2023
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2019-2023
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2020-2023
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2019-2023
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2020-2023
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2019-2023
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2020-2023
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2018-2023
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2018-2023
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2023-2028
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2023-2028
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2023-2028
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2023-2028

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN SWEDENKEY DATA FINDINGS

2023 DEVELOPMENTS

Harm reduction policy proves to be successful in Sweden
Wider availability of products supports category growth
Phillip Morris AB becomes the leading player in smokeless

PROSPECTS AND OPPORTUNITIES

Legal framework of smokeless and vapour products will set direction for future growth
Nicotine pouches to outperform heated tobacco
Vaping faces some challenges

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2018-2023

CATEGORY DATA

Table 57 Sales of Smokeless Tobacco by Category: Volume 2018-2023
Table 58 Sales of Smokeless Tobacco by Category: % Volume Growth 2018-2023
Table 59 Sales of E-Vapour Products by Category: Volume 2018-2023
Table 60 Sales of E-Vapour Products by Category: % Volume Growth 2018-2023
Table 61 Sales of Tobacco Heating Devices: Volume 2018-2023
Table 62 Sales of Tobacco Heating Devices: % Volume Growth 2018-2023
Table 63 Sales of Heated Tobacco: Volume 2018-2023
Table 64 Sales of Heated Tobacco: % Volume Growth 2018-2023
Table 65 Sales of Tobacco Free Oral Nicotine: Volume 2018-2023
Table 66 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2018-2023
Table 67 Sales of Tobacco Free Oral Nicotine by Category: Value 2018-2023
Table 68 Sales of Tobacco Free Oral Nicotine: % Value Growth 2018-2023
Table 69 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 70 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 71 Sales of E-Liquids by Nicotine Strength: % Value 2020-2023
Table 72 NBO Company Shares of Smokeless Tobacco: % Volume 2019-2023
Table 73 LBN Brand Shares of Smokeless Tobacco: % Volume 2020-2023
Table 74 NBO Company Shares of E-Vapour Products: % Value 2019-2023
Table 75 LBN Brand Shares of E-Vapour Products: % Value 2020-2023
Table 76 NBO Company Shares of Tobacco Heating Devices: % Volume 2019-2023
Table 77 LBN Brand Shares of Tobacco Heating Devices: % Volume 2020-2023
Table 78 NBO Company Shares of Heated Tobacco: % Volume 2019-2023
Table 79 LBN Brand Shares of Heated Tobacco: % Volume 2020-2023
Table 80 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2019-2023
Table 81 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2020-2023
Table 82 Distribution of Smokeless Tobacco by Format: % Volume 2018-2023
Table 83 Distribution of E-Vapour Products by Format: % Value 2018-2023
Table 84 Distribution of Tobacco Heating Devices by Format: % Volume 2018-2023
Table 85 Distribution of Heated Tobacco by Format: % Volume 2018-2023
Table 86 Forecast Sales of Smokeless Tobacco by Category: Volume 2023-2028
Table 87 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2023-2028
Table 88 Forecast Sales of E-Vapour Products by Category: Volume 2023-2028
Table 89 Forecast Sales of E-Vapour Products by Category: % Volume Growth 2023-2028
Table 90 Forecast Sales of Tobacco Heating Devices: Volume 2023-2028
Table 91 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2023-2028
Table 92 Forecast Sales of Heated Tobacco: Volume 2023-2028
Table 93 Forecast Sales of Heated Tobacco: % Volume Growth 2023-2028
Table 94 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2023-2028
Table 95 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2023-2028
Table 96 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2023-2028
Table 97 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2023-2028
Table 98 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2023-2028
Table 99 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2023-2028

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