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Tobacco in Turkey

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    Report

  • 40 Pages
  • June 2024
  • Region: Turkey
  • Euromonitor International
  • ID: 300608
In 2023, tobacco in Turkey experienced remarkable growth, registering a double-digit volume increase. This notable expansion can be primarily attributed to the success achieved by both cigarettes and smoking tobacco. Cigarettes, in particular, emerged as a significant contributor to this growth, with premium cigarette brands driving sales performance.

The Tobacco in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tobacco in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Plain packaging
  • Point-of-sale display bans
  • Smoking in public places
  • Flavoured tobacco product ban
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 1 Number of Adult Smokers by Gender 2018-2023
MARKET DATA
  • Table 2 Sales of Tobacco by Category: Volume 2018-2023
  • Table 3 Sales of Tobacco by Category: Value 2018-2023
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2018-2023
  • Table 5 Sales of Tobacco by Category: % Value Growth 2018-2023
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2023-2028
  • Table 7 Forecast Sales of Tobacco by Category: Value 2023-2028
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2023-2028
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CIGARETTES IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cigarette sales register double-digit growth owing to rise in migrant population
  • Shift in consumer preferences elevates queen size cigarettes in Turkey
  • Premium cigarettes maintain momentum
PROSPECTS AND OPPORTUNITIES
  • Positive growth outlook for cigarettes
  • Anticipated increase in average unit prices
  • Potential prohibition of cigarette chains in smaller grocery outlets
TAXATION AND PRICING
  • Taxation rates
  • Table 10 Taxation and Duty Levies 2018-2023
  • Average cigarette pack price breakdown
  • Table 11 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
  • Table 12 Sales of Cigarettes: Volume 2018-2023
  • Table 13 Sales of Cigarettes by Category: Value 2018-2023
  • Table 14 Sales of Cigarettes: % Volume Growth 2018-2023
  • Table 15 Sales of Cigarettes by Category: % Value Growth 2018-2023
  • Table 16 Sales of Cigarettes by Blend: % Volume 2018-2023
  • Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
  • Table 18 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
  • Table 19 Sales of Cigarettes by Pack Size: % Volume2018-2023
  • Table 20 Sales of Cigarettes by Price Band: % Volume 2018-2023
  • Table 21 NBO Company Shares of Cigarettes: % Volume 2019-2023
  • Table 22 LBN Brand Shares of Cigarettes: % Volume 2020-2023
  • Table 23 Sales of Cigarettes by Distribution Format: % Volume 2018-2023
  • Table 24 Illicit Trade Estimate of Cigarettes: Volume 2018-2023
  • Table 25 Forecast Sales of Cigarettes: Volume 2023-2028
  • Table 26 Forecast Sales of Cigarettes by Category: Value 2023-2028
  • Table 27 Forecast Sales of Cigarettes: % Volume Growth 2023-2028
  • Table 28 Forecast Sales of Cigarettes by Category: % Value Growth 2023-2028
  • Table 29 Forecast Sales of Cigarettes by Blend: % Volume 2023-2028
  • Table 30 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2023-2028
  • Table 31 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2023-2028
  • Table 32 Forecast Sales of Cigarettes by Pack Size: % Volume2023-2028
  • Table 33 Forecast Sales of Cigarettes by Price Band: % Volume 2023-2028
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Fine-cut tobacco demonstrates double-digit growth
  • Constraints on cigars/cigarillos volume sales growth amid economic challenges
  • Decline in European Tobacco's share in smoking tobacco
PROSPECTS AND OPPORTUNITIES
  • Anticipated growth in overall volume sales
  • Projected decline in pipe tobacco volume sales in 2024
  • Expected double-digit volume CAGR for cigars and cigarillos
CATEGORY DATA
  • Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
  • Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
  • Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
  • Table 37 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023
  • Table 38 Sales of Cigars by Size: % Volume2018-2023
  • Table 39 Sales of Cigarillos by Price Platform 2018-2023
  • Table 40 NBO Company Shares of Cigars and Cigarillos: % Volume 2019-2023
  • Table 41 LBN Brand Shares of Cigars and Cigarillos: % Volume 2020-2023
  • Table 42 NBO Company Shares of Cigars: % Volume 2019-2023
  • Table 43 LBN Brand Shares of Cigars: % Volume 2020-2023
  • Table 44 NBO Company Shares of Cigarillos: % Volume 2019-2023
  • Table 45 LBN Brand Shares of Cigarillos: % Volume 2020-2023
  • Table 46 NBO Company Shares of Smoking Tobacco: % Volume 2019-2023
  • Table 47 LBN Brand Shares of Smoking Tobacco: % Volume 2020-2023
  • Table 48 NBO Company Shares of Pipe Tobacco: % Volume 2019-2023
  • Table 49 LBN Brand Shares of Pipe Tobacco: % Volume 2020-2023
  • Table 50 NBO Company Shares of Fine Cut Tobacco: % Volume 2019-2023
  • Table 51 LBN Brand Shares of Fine Cut Tobacco: % Volume 2020-2023
  • Table 52 Distribution of Cigars and Cigarillos by Format: % Volume 2018-2023
  • Table 53 Distribution of Smoking Tobacco by Format: % Volume 2018-2023
  • Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2023-2028
  • Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2023-2028
  • Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2023-2028
  • Table 57 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2023-2028
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN TURKEY
  • 2023 DEVELOPMENTS