Financial Cards and Payments in Greece

The Greek financial card and payments market experienced robust growth in 2022, fuelled by post-pandemic recovery and the impact of inflation. This growth trend persists into 2023, albeit at a slower pace, attributed to the positive economic outlook and relative stability after successive crises. Tourism, a significant economic driver, continues to provide momentum to the market.

The Financial Cards and Payments in Greece report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Financial Cards in Circulation, Mobile Payments, Transactions.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Get a detailed picture of the Financial Cards and Payments market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

FINANCIAL CARDS AND PAYMENTS IN GREECE

EXECUTIVE SUMMARY

Financial cards and payments in 2023: The big picture
2023 key trends
Credit and debit cards embrace the emerging Buy Now Pay Later market
Traditional players maintain control as fintechs make gains
What next for financial cards and payments?

MARKET INDICATORS

Table 1 Number of POS Terminals: Units 2018-2023
Table 2 Number of ATMs: Units 2018-2023
Table 3 Value Lost to Fraud 2018-2023
Table 4 Card Expenditure by Location 2023
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
Table 6 Domestic versus Foreign Spend 2023

MARKET DATA

Table 7 Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 8 Financial Cards by Category: Number of Accounts 2018-2023
Table 9 Financial Cards Transactions by Category: Value 2018-2023
Table 10 Financial Cards by Category: Number of Transactions 2018-2023
Table 11 Consumer Payments by Category: Value 2018-2023
Table 12 Consumer Payments by Category: Number of Transactions 2018-2023
Table 13 M-Commerce by Category: Value 2018-2023
Table 14 M-Commerce by Category: % Value Growth 2018-2023
Table 15 Financial Cards: Number of Cards by Issuer 2018-2022
Table 16 Financial Cards: Number of Cards by Operator 2018-2022
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2018-2022
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
Table 20 Forecast Financial Cards by Category: Number of Accounts 2023-2028
Table 21 Forecast Financial Cards Transactions by Category: Value 2023-2028
Table 22 Forecast Financial Cards by Category: Number of Transactions 2023-2028
Table 23 Forecast Consumer Payments by Category: Value 2023-2028
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
Table 25 Forecast M-Commerce by Category: Value 2023-2028
Table 26 Forecast M-Commerce by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

DEBIT CARDS IN GREECEKEY DATA FINDINGS

2023 DEVELOPMENTS

Ongoing growth as debit cards substitute cash
Expansion of digital wallets at the core of major banks
Piraeus Bank launches debit-based Buy Now Pay Later scheme while commercial cards see growth

PROSPECTS AND OPPORTUNITIES

Debit cards continuously thriving, cementing dominance in the payments landscape
Escalating competition from fintechs and neobanks
New developments indicate a complex competitive landscape

CATEGORY DATA

Table 27 Debit Cards: Number of Cards in Circulation 2018-2023
Table 28 Debit Cards Transactions 2018-2023
Table 29 Debit Cards in Circulation: % Growth 2018-2023
Table 30 Debit Cards Transactions: % Growth 2018-2023
Table 31 Debit Cards: Number of Cards by Issuer 2018-2022
Table 32 Debit Cards: Number of Cards by Operator 2018-2022
Table 33 Debit Cards Payment Transaction Value by Issuer 2018-2022
Table 34 Debit Cards Payment Transaction Value by Operator 2018-2022
Table 35 Forecast Debit Cards: Number of Cards in Circulation 2023-2028
Table 36 Forecast Debit Cards Transactions 2023-2028
Table 37 Forecast Debit Cards in Circulation: % Growth 2023-2028
Table 38 Forecast Debit Cards Transactions: % Growth 2023-2028

CREDIT CARDS IN GREECEKEY DATA FINDINGS

2023 DEVELOPMENTS

Positive growth for credit cards
Rising competition with Buy Now Pay Later services
Stable competitive environment and growth for commercial cards

PROSPECTS AND OPPORTUNITIES

Slow positive growth expected for credit cards
Market mobility and pressure from Buy Now Pay Later Services
Slow growth for commercial credit cards and enhanced security with PSD3

CATEGORY DATA

Table 39 Credit Cards: Number of Cards in Circulation 2018-2023
Table 40 Credit Cards Transactions 2018-2023
Table 41 Credit Cards in Circulation: % Growth 2018-2023
Table 42 Credit Cards Transactions: % Growth 2018-2023
Table 43 Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 44 Commercial Credit Cards Transactions 2018-2023
Table 45 Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 46 Commercial Credit Cards Transactions: % Growth 2018-2023
Table 47 Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 48 Personal Credit Cards Transactions 2018-2023
Table 49 Personal Credit Cards in Circulation: % Growth 2018-2023
Table 50 Personal Credit Cards Transactions: % Growth 2018-2023
Table 51 Credit Cards: Number of Cards by Issuer 2018-2022
Table 52 Credit Cards: Number of Cards by Operator 2018-2022
Table 53 Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 54 Credit Cards Payment Transaction Value by Operator 2018-2022
Table 55 Commercial Credit Cards: Number of Cards by Issuer 2018-2022
Table 56 Commercial Credit Cards: Number of Cards by Operator 2018-2022
Table 57 Commercial Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 58 Commercial Credit Cards Payment Transaction Value by Operator 2018-2022
Table 59 Personal Credit Cards: Number of Cards by Issuer 2018-2022
Table 60 Personal Credit Cards: Number of Cards by Operator 2018-2022
Table 61 Personal Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 62 Personal Credit Cards Payment Transaction Value by Operator 2018-2022
Table 63 Forecast Credit Cards: Number of Cards in Circulation 2023-2028
Table 64 Forecast Credit Cards Transactions 2023-2028
Table 65 Forecast Credit Cards in Circulation: % Growth 2023-2028
Table 66 Forecast Credit Cards Transactions: % Growth 2023-2028
Table 67 Forecast Commercial Credit Cards: Number of Cards in Circulation 2023-2028
Table 68 Forecast Commercial Credit Cards Transactions 2023-2028
Table 69 Forecast Commercial Credit Cards in Circulation: % Growth 2023-2028
Table 70 Forecast Commercial Credit Cards Transactions: % Growth 2023-2028
Table 71 Forecast Personal Credit Cards: Number of Cards in Circulation 2023-2028
Table 72 Forecast Personal Credit Cards Transactions 2023-2028
Table 73 Forecast Personal Credit Cards in Circulation: % Growth 2023-2028
Table 74 Forecast Personal Credit Cards Transactions: % Growth 2023-2028

CHARGE CARDS IN GREECEKEY DATA FINDINGS

2023 DEVELOPMENTS

Growth of commercial charge cards under normal economic conditions
Downward spiral for personal charge cards
Alpha Bank and Visa lead in charge cards

PROSPECTS AND OPPORTUNITIES

Commercial charge cards to grow alongside economy
Traveling and dining remain primary areas of spending for commercial cards
No future for personal charge cards

CATEGORY DATA

Table 75 Charge Cards: Number of Cards in Circulation 2018-2023
Table 76 Charge Cards Transactions 2018-2023
Table 77 Charge Cards in Circulation: % Growth 2018-2023
Table 78 Charge Cards Transactions: % Growth 2018-2023
Table 79 Commercial Charge Cards: Number of Cards in Circulation 2018-2023
Table 80 Commercial Charge Cards Transactions 2018-2023
Table 81 Commercial Charge Cards in Circulation: % Growth 2018-2023
Table 82 Commercial Charge Cards Transactions: % Growth 2018-2023
Table 83 Personal Charge Cards: Number of Cards in Circulation 2018-2023
Table 84 Personal Charge Cards Transactions 2018-2023
Table 85 Personal Charge Cards in Circulation: % Growth 2018-2023
Table 86 Personal Charge Cards Transactions: % Growth 2018-2023
Table 87 Charge Cards: Number of Cards by Issuer 2018-2022
Table 88 Charge Cards: Number of Cards by Operator 2018-2022
Table 89 Charge Cards Payment Transaction Value by Issuer 2018-2022
Table 90 Charge Cards Payment Transaction Value by Operator 2018-2022
Table 91 Commercial Charge Cards: Number of Cards by Issuer 2018-2022
Table 92 Commercial Charge Cards: Number of Cards by Operator 2018-2022
Table 93 Commercial Charge Cards Payment Transaction Value by Issuer 2018-2022
Table 94 Commercial Charge Cards Payment Transaction Value by Operator 2018-2022
Table 95 Personal Charge Cards: Number of Cards by Issuer 2018-2022
Table 96 Personal Charge Cards: Number of Cards by Operator 2018-2022
Table 97 Personal Charge Cards Transaction Value by Issuer 2018-2022
Table 98 Personal Charge Cards Transaction Value by Operator 2018-2022
Table 99 Forecast Charge Cards: Number of Cards in Circulation 2023-2028
Table 100 Forecast Charge Cards Transactions 2023-2028
Table 101 Forecast Charge Cards in Circulation: % Growth 2023-2028
Table 102 Forecast Charge Cards Transactions: % Growth 2023-2028
Table 103 Forecast Commercial Charge Cards: Number of Cards in Circulation 2023-2028
Table 104 Forecast Commercial Charge Cards Transactions 2023-2028
Table 105 Forecast Commercial Charge Cards in Circulation: % Growth 2023-2028
Table 106 Forecast Commercial Charge Cards Transactions: % Growth 2023-2028
Table 107 Forecast Personal Charge Cards: Number of Cards in Circulation 2023-2028
Table 108 Forecast Personal Charge Cards Transactions 2023-2028
Table 109 Forecast Personal Charge Cards in Circulation: % Growth 2023-2028
Table 110 Forecast Personal Charge Cards Transactions: % Growth 2023-2028

PRE-PAID CARDS IN GREECEKEY DATA FINDINGS

2023 DEVELOPMENTS

Growth driven by virtual cards, facilitated by banks’ enhanced digital platforms
Rising central role for government benefit cards
Normalisation and positive growth for closed-loop pre-paid cards

PROSPECTS AND OPPORTUNITIES

Government benefit open-loop pre-paid cards to remain a fixture of policy over the forecast period
A more “digital” future anticipated for open-loop pre-paid cards
Growth anticipated for closed-loop pre-paid cards

CATEGORY DATA

Table 111 Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 112 Pre-paid Cards Transactions 2018-2023
Table 113 Pre-paid Cards in Circulation: % Growth 2018-2023
Table 114 Pre-paid Cards Transactions: % Growth 2018-2023
Table 115 Closed Loop Pre-paid Cards Transactions 2018-2023
Table 116 Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 117 Open Loop Pre-paid Cards Transactions 2018-2023
Table 118 Open Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 119 Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 120 Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 121 Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 122 Pre-paid Cards Transaction Value by Operator 2018-2022
Table 123 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 124 Closed Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 125 Closed Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 126 Closed Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 127 Open Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 128 Open Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 129 Open Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 130 Open Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 131 Forecast Pre-paid Cards: Number of Cards in Circulation 2023-2028
Table 132 Forecast Pre-paid Cards Transactions 2023-2028
Table 133 Forecast Pre-paid Cards in Circulation: % Growth 2023-2028
Table 134 Forecast Pre-paid Cards Transactions: % Growth 2023-2028
Table 135 Forecast Closed Loop Pre-paid Cards Transactions 2023-2028
Table 136 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2023-2028
Table 137 Forecast Open Loop Pre-paid Cards Transactions 2023-2028
Table 138 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2023-2028

STORE CARDS IN GREECE

2023 DEVELOPMENTS

Store cards remain absent from Greece

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