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Tobacco in Romania

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    Report

  • 54 Pages
  • June 2024
  • Region: Romania
  • Euromonitor International
  • ID: 300939
Cigarettes remains the basic tobacco product for the majority of smokers in Romania and thus it was also the key growth driver for tobacco as a whole in 2023. Widespread distribution across all retail channels in Romania supports the positive performance of tobacco, with the presence of cigarettes on retailer’s shelves a must especially for the vast network of small local grocers.

The Tobacco in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tobacco in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Plain packaging
  • Point-of-sale display bans
  • Flavoured tobacco product ban
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 1 Number of Adult Smokers by Gender 2018-2023
MARKET DATA
  • Table 2 Sales of Tobacco by Category: Volume 2018-2023
  • Table 3 Sales of Tobacco by Category: Value 2018-2023
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2018-2023
  • Table 5 Sales of Tobacco by Category: % Value Growth 2018-2023
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2023-2028
  • Table 7 Forecast Sales of Tobacco by Category: Value 2023-2028
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2023-2028
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CIGARETTES IN ROMANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • People smoking more cigarettes in 2023 despite economic pressures
  • Efforts to reduce illicit trade continue to benefit legal sales of cigarettes
  • Price rises drive strong value growth as manufacturing costs increase
PROSPECTS AND OPPORTUNITIES
  • A bleak outlook for cigarettes sales with more people likely to quit or switch to alternatives
  • The control of illicit trade will play an important role
  • Cost of living pressures expected to drive demand for economy band cigarettes
TAXATION AND PRICING
  • Taxation rates
  • Table 10 Taxation and Duty Levies 2018-2023
  • Average cigarette pack price breakdown
  • Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
  • Table 11 Sales of Cigarettes: Volume 2018-2023
  • Table 12 Sales of Cigarettes by Category: Value 2018-2023
  • Table 13 Sales of Cigarettes: % Volume Growth 2018-2023
  • Table 14 Sales of Cigarettes by Category: % Value Growth 2018-2023
  • Table 15 Sales of Cigarettes by Blend: % Volume 2018-2023
  • Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
  • Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
  • Table 18 Sales of Cigarettes by Pack Size: % Volume 2018-2023
  • Table 19 Sales of Cigarettes by Price Band: % Volume 2018-2023
  • Table 20 NBO Company Shares of Cigarettes: % Volume 2019-2023
  • Table 21 LBN Brand Shares of Cigarettes: % Volume 2020-2023
  • Table 22 Sales of Cigarettes by Distribution Format: % Volume 2018-2023
  • Table 23 Illicit Trade Estimate of Cigarettes: Volume 2018-2023
  • Table 24 Forecast Sales of Cigarettes: Volume 2023-2028
  • Table 25 Forecast Sales of Cigarettes by Category: Value 2023-2028
  • Table 26 Forecast Sales of Cigarettes: % Volume Growth 2023-2028
  • Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2023-2028
  • Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2023-2028
  • Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2023-2028
  • Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2023-2028
  • Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2023-2028
  • Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2023-2028
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN ROMANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Price pressures and the end of the pandemic take their toll on sales in 2023
  • Mixed fortunes for cigars and cigarillos as prices rise
  • Fine cut tobacco thriving thanks to lower cost versus cigarettes
PROSPECTS AND OPPORTUNITIES
  • More stable outlook for cigars, cigarillos and smoking tobacco
  • Mixed fortunes projected for the different categories as Romania’s economy remains under a cloud
  • Specialists likely to remain key but other distribution channels could make inroads
CATEGORY DATA
  • Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
  • Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
  • Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
  • Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023
  • Table 37 Sales of Cigars by Size: % Volume 2018-2023
  • Table 38 Sales of Cigarillos by Price Platform 2018-2023
  • Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2019-2023
  • Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2020-2023
  • Table 41 NBO Company Shares of Cigars: % Volume 2019-2023
  • Table 42 LBN Brand Shares of Cigars: % Volume 2020-2023
  • Table 43 NBO Company Shares of Cigarillos: % Volume 2019-2023
  • Table 44 LBN Brand Shares of Cigarillos: % Volume 2020-2023
  • Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2019-2023
  • Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2020-2023
  • Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2019-2023
  • Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2020-2023
  • Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2019-2023
  • Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2020-2023
  • Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2018-2023
  • Table 52 Distribution of Smoking Tobacco by Format: % Volume 2018-2023
  • Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2023-2028
  • Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2023-2028
  • Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2023-2028
  • Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2023-2028
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN ROMANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Heated tobacco products continue to report dynamic growth in 2023 despite sharp increase in excise
  • Heated tobacco benefiting from further investment as BAT and JTI look to challenge PMI’s dominance
  • Closed vaping systems continue to blossom but overall sales of e-vapour products struggle in 2023
PROSPECTS AND OPPORTUNITIES
  • The less harmful image of heated tobacco could be key in driving growth
  • Philip Morris focusing on the production of heated tobacco with further investment expected in this area
  • E-vapour products set to continue on a downward spiral
CATEGORY INDICATORS
  • Table 57 Number of Adult Vapers 2018-2023
CATEGORY DATA
  • Table 58 Sales of Smokeless Tobacco by Category: Volume 2018-2023
  • Table 59 Sales of Smokeless Tobacco by Category: % Volume Growth 2018-2023
  • Table 60 Sales of E-Vapour Products by Category: Volume 2018-2023
  • Table 61 Sales of E-Vapour Products by Category: % Volume Growth 2018-2023
  • Table 62 Sales of Tobacco Heating Devices: Volume 2018-2023
  • Table 63 Sales of Tobacco Heating Devices: % Volume Growth 2018-2023
  • Table 64 Sales of Heated Tobacco: Volume 2018-2023
  • Table 65 Sales of Heated Tobacco: % Volume Growth 2018-2023
  • Table 66 Sales of Tobacco Free Oral Nicotine: Volume 2018-2023
  • Table 67 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2018-2023
  • Table 68 Sales of Tobacco Free Oral Nicotine by Category: Value 2018-2023
  • Table 69 Sales of Tobacco Free Oral Nicotine: % Value Growth 2018-2023
  • Table 70 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
  • Table 71 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
  • Table 72 Sales of E-Liquids by Nicotine Strength: % Value 2020-2023
  • Table 73 NBO Company Shares of Smokeless Tobacco: % Volume 2019-2023
  • Table 74 LBN Brand Shares of Smokeless Tobacco: % Volume 2020-2023
  • Table 75 NBO Company Shares of E-Vapour Products: % Value 2019-2023
  • Table 76 LBN Brand Shares of E-Vapour Products: % Value 2020-2023
  • Table 77 NBO Company Shares of Tobacco Heating Devices: % Volume 2019-2023
  • Table 78 LBN Brand Shares of Tobacco Heating Devices: % Volume 2020-2023
  • Table 79 NBO Company Shares of Heated Tobacco: % Volume 2019-2023
  • Table 80 LBN Brand Shares of Heated Tobacco: % Volume 2020-2023
  • Table 81 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2019-2023
  • Table 82 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2020-2023
  • Table 83 Distribution of Smokeless Tobacco by Format: % Volume 2018-2023
  • Table 84 Distribution of E-Vapour Products by Format: % Value 2018-2023
  • Table 85 Distribution of Tobacco Heating Devices by Format: % Volume 2018-2023
  • Table 86 Distribution of Heated Tobacco by Format: % Volume 2018-2023
  • Table 87 Forecast Sales of Smokeless Tobacco by Category: Volume 2023-2028
  • Table 88 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2023-2028
  • Table 89 Forecast Sales of E-Vapour Products by Category: Volume 2023-2028
  • Table 90 Forecast Sales of E-Vapour Products by Category: % Volume Growth 2023-2028
  • Table 91 Forecast Sales of Tobacco Heating Devices: Volume 2023-2028
  • Table 92 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2023-2028
  • Table 93 Forecast Sales of Heated Tobacco: Volume 2023-2028
  • Table 94 Forecast Sales of Heated Tobacco: % Volume Growth 2023-2028
  • Table 95 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2023-2028
  • Table 96 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2023-2028
  • Table 97 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2023-2028
  • Table 98 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2023-2028
  • Table 99 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2023-2028
  • Table 100 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2023-2028