Tobacco in Thailand - Research and Markets

The tobacco industry in Thailand registered a stagnant performance in 2023, in both volume and current value terms. At the same time, the number of smokers in the population fell for the second consecutive year, having risen during the pandemic. This was in spite of the lifting of all COVID-19 restrictions, which meant that people were spending more time outside, increasing potential consumption occasions for tobacco products.

The Tobacco in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tobacco market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Tobacco in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2018-2023

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2018-2023
Table 3 Sales of Tobacco by Category: Value 2018-2023
Table 4 Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 5 Sales of Tobacco by Category: % Value Growth 2018-2023
Table 6 Forecast Sales of Tobacco by Category: Volume 2023-2028
Table 7 Forecast Sales of Tobacco by Category: Value 2023-2028
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2023-2028
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 2 Research Sources

CIGARETTES IN THAILANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Excise tax increases and illicit cigarette trade have negative impact on volumes
Growing health concerns and tighter restrictions deter consumers from lighting up
Smaller bands drive innovation amid challenging competitive landscape

PROSPECTS AND OPPORTUNITIES

Illegal trade poses continued threat, as smoking legal cigarettes becomes prohibitively expensive
Movement towards smoke-free society will result in fewer new smokers
Possible tax on e-cigarettes, combined with recovery of tourism industry could have positive effect on demand

TAXATION AND PRICING

Taxation rates
Summary 3 Taxation and Duty Levies 2018-2023
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 34 Sales of Cigarettes: Volume 2018-2023
Table 35 Sales of Cigarettes by Category: Value 2018-2023
Table 36 Sales of Cigarettes: % Volume Growth 2018-2023
Table 37 Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 38 Sales of Cigarettes by Blend: % Volume 2018-2023
Table 39 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 40 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 41 Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 42 Sales of Cigarettes by Price Band: % Volume 2018-2023
Table 43 NBO Company Shares of Cigarettes: % Volume 2019-2023
Table 44 LBN Brand Shares of Cigarettes: % Volume 2020-2023
Table 45 Sales of Cigarettes by Distribution Format: % Volume 2018-2023
Table 46 Illicit Trade Estimate of Cigarettes: Volume 2018-2023
Table 47 Forecast Sales of Cigarettes: Volume 2023-2028
Table 48 Forecast Sales of Cigarettes by Category: Value 2023-2028
Table 49 Forecast Sales of Cigarettes: % Volume Growth 2023-2028
Table 50 Forecast Sales of Cigarettes by Category: % Value Growth 2023-2028
Table 51 Forecast Sales of Cigarettes by Blend: % Volume 2023-2028
Table 52 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2023-2028
Table 53 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2023-2028
Table 54 Forecast Sales of Cigarettes by Pack Size: % Volume 2023-2028
Table 55 Forecast Sales of Cigarettes by Price Band: % Volume 2023-2028

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN THAILANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Revival of tourism boosts demand for cigars and cigarillos
Increased consumer price consciousness proves to be favourable for fine cut tobacco
J Cortes and Corporación Habanos continue to dominate the market

PROSPECTS AND OPPORTUNITIES

Fine-cut tobacco players will adapt their strategies in face of changing consumer behaviour, while widespread availability of illegal tobacco will have negative impact on sales
Cigars will continue to be viewed as a luxury product
Proposed new regulations seek to control tobacco addiction

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023
Table 14 Sales of Cigars by Size: % Volume 2018-2023
Table 15 Sales of Cigarillos by Price Platform 2018-2023
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2019-2023
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2020-2023
Table 18 NBO Company Shares of Cigars: % Volume 2019-2023
Table 19 LBN Brand Shares of Cigars: % Volume 2020-2023
Table 20 NBO Company Shares of Cigarillos: % Volume 2019-2023
Table 21 LBN Brand Shares of Cigarillos: % Volume 2020-2023
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2019-2023
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2020-2023
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2019-2023
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2020-2023
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2019-2023
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2020-2023
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2018-2023
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2018-2023
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2023-2028
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2023-2028
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2023-2028
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2023-2028

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN THAILAND

2023 DEVELOPMENTS

Government reiterates its stance concerning e-vapour products in Thailand

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Table of Contents

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