Germany in 2040: The Future Demographic

Germany’s population is set to decline up to 2040, after peaking in 2022, as net migration rates fall, and natural decrease occurs. Ageing is set to quicken as people live longer and birth rates drop, resulting in major changes in consumer trends and a further burden on state resources. Urbanisation will continue to be a key theme. Germany’s large economy and populace mean that it will continue to be an extremely attractive consumer market.

The Future Demographic reports provide in-depth data and analysis of population changes in 85 countries, 7 regions and a world overview. The reports offer long-term demographic forecasts to 2030, and include breakdowns of population by age and sex, vital statistics and major cities. The series provides insight into demographic trends which will shape consumer segmentation and markets in the future

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Future Demographics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.