Apparel and Footwear in India - Research and Markets

India’s distinction as having one of the youngest populations globally provides a significant advantage, particularly when it comes to fashion. With a substantial proportion of the population belonging to younger age groups, the country boasts a dynamic and ever-evolving consumer base, deeply engaged with the latest fashion trends and styles. The youth population’s penchant for online shopping and digital platforms further amplifies the accessibility and reach of fashion products.

The Apparel and Footwear in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Apparel and Footwear market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

APPAREL AND FOOTWEAR IN INDIA

EXECUTIVE SUMMARY

Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

WOMENSWEAR IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Womenswear is on a high growth trajectory, fuelled by the increasing population of employed women
Declines in essential commodity prices enable brands to safeguard their profit margins
Aditya Birla Fashion & Retail takes a controlling stake in TCNS Clothing

PROSPECTS AND OPPORTUNITIES

A rise in living standards will spark a desire for elevated spending on apparel
Omnichannel strategies will take centre stage, providing consumers with an elevated shopping experience
The rise of social commerce expected to influence the forecast for womenswear

CATEGORY DATA

Table 13 Sales of Womenswear by Category: Volume 2018-2023
Table 14 Sales of Womenswear by Category: Value 2018-2023
Table 15 Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 16 Sales of Womenswear by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Womenswear: % Value 2019-2023
Table 18 LBN Brand Shares of Womenswear: % Value 2020-2023
Table 19 NBO Company Shares of Women's Nightwear: % Value 2019-2023
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
Table 21 NBO Company Shares of Women's Outerwear: % Value 2019-2023
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
Table 23 NBO Company Shares of Women’s Swimwear: % Value 2019-2023
Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023
Table 25 NBO Company Shares of Women's Underwear: % Value 2019-2023
Table 26 LBN Brand Shares of Women's Underwear: % Value 2020-2023
Table 27 Forecast Sales of Womenswear by Category: Volume 2023-2028
Table 28 Forecast Sales of Womenswear by Category: Value 2023-2028
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028

MENSWEAR IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Robust growth observed as men prioritise fashion and style
Aditya Birla Fashion & Retail maintains its lead within menswear
D2C entrants are intensifying the competition with unique offerings and a brand story

PROSPECTS AND OPPORTUNITIES

Premiumisation expected to drive growth in menswear in the forecast period
Sustainability will be a focus for menswear brands in the future
The casualisation trend will continue to shape menswear

CATEGORY DATA

Table 31 Sales of Menswear by Category: Volume 2018-2023
Table 32 Sales of Menswear by Category: Value 2018-2023
Table 33 Sales of Menswear by Category: % Volume Growth 2018-2023
Table 34 Sales of Menswear by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of Menswear: % Value 2019-2023
Table 36 LBN Brand Shares of Menswear: % Value 2020-2023
Table 37 NBO Company Shares of Men’s Outerwear: % Value 2019-2023
Table 38 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023
Table 39 NBO Company Shares of Men’s Swimwear: % Value 2019-2023
Table 40 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023
Table 41 NBO Company Shares of Men’s Underwear: % Value 2019-2023
Table 42 LBN Brand Shares of Men’s Underwear: % Value 2020-2023
Table 43 Forecast Sales of Menswear by Category: Volume 2023-2028
Table 44 Forecast Sales of Menswear by Category: Value 2023-2028
Table 45 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
Table 46 Forecast Sales of Menswear by Category: % Value Growth 2023-2028

CHILDRENSWEAR IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Millennial parents prioritise investing in fashion for their children
Social media trends influence purchasing decisions in childrenswear
Local D2C brands redefine childrenswear with quality and trust

PROSPECTS AND OPPORTUNITIES

India’s promising economic landscape will aid brands in exploring a luxury positioning
Sportswear for children holds great prospects for the forecast period
Growth expected to be driven by baby and toddler wear in the forecast period

CATEGORY DATA

Table 47 Sales of Childrenswear by Category: Volume 2018-2023
Table 48 Sales of Childrenswear by Category: Value 2018-2023
Table 49 Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 50 Sales of Childrenswear by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Childrenswear: % Value 2019-2023
Table 52 LBN Brand Shares of Childrenswear: % Value 2020-2023
Table 53 Forecast Sales of Childrenswear by Category: Volume 2023-2028
Table 54 Forecast Sales of Childrenswear by Category: Value 2023-2028
Table 55 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
Table 56 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028

SPORTSWEAR IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Sales of sportswear surge as Indian consumers prioritise an active lifestyle
adidas signs a sponsorship deal with BCCI for Indian cricket team jerseys
Brands embrace casualisation amidst the rising popularity of athleisure clothing

PROSPECTS AND OPPORTUNITIES

Sports footwear will continue to outperform sports apparel in the forecast period
Sportswear brands to refine their strategies to engage the younger consumer demographic
D2C brands are striving to build a niche in sportswear

CATEGORY DATA

Table 57 Sales of Sportswear by Category: Value 2018-2023
Table 58 Sales of Sportswear by Category: % Value Growth 2018-2023
Table 59 NBO Company Shares of Sportswear: % Value 2019-2023
Table 60 LBN Brand Shares of Sportswear: % Value 2020-2023
Table 61 Distribution of Sportswear by Format: % Value 2018-2023
Table 62 Forecast Sales of Sportswear by Category: Value 2023-2028
Table 63 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028

JEANS IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Jeans in India records robust double-digit growth, driven by premium jeans
Established brands maintain their leading positions in jeans
D2C brands are collaborating with influencers to target a younger cohort

PROSPECTS AND OPPORTUNITIES

Rise in athleisurewear might pose a threat to jeans in the forecast period
Jeans to face polarisation in India in the forecast period
Expansion beyond tier 1 cities will continue

CATEGORY DATA

Table 64 Sales of Jeans by Category: Volume 2018-2023
Table 65 Sales of Jeans by Category: Value 2018-2023
Table 66 Sales of Jeans by Category: % Volume Growth 2018-2023
Table 67 Sales of Jeans by Category: % Value Growth 2018-2023
Table 68 Sales of Men’s Jeans by Category: Volume 2018-2023
Table 69 Sales of Men’s Jeans by Category: Value 2018-2023
Table 70 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 71 Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 72 Sales of Women’s Jeans by Category: Volume 2018-2023
Table 73 Sales of Women’s Jeans by Category: Value 2018-2023
Table 74 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 75 Sales of Women’s Jeans by Category: % Value Growth 2018-2023
Table 76 NBO Company Shares of Jeans: % Value 2019-2023
Table 77 LBN Brand Shares of Jeans: % Value 2020-2023
Table 78 Forecast Sales of Jeans by Category: Volume 2023-2028
Table 79 Forecast Sales of Jeans by Category: Value 2023-2028
Table 80 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
Table 81 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
Table 82 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028
Table 83 Forecast Sales of Men’s Jeans by Category: Value 2023-2028
Table 84 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028
Table 85 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028
Table 86 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028
Table 87 Forecast Sales of Women’s Jeans by Category: Value 2023-2028
Table 88 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028
Table 89 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028

HOSIERY IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

An increase in activities outside the home supports growth for sheer hosiery
D2C brands are creating a niche with character-inspired offerings

PROSPECTS AND OPPORTUNITIES

Growing hygiene awareness and perception of hosiery as a fashion statement will drive growth
New product offerings to elevate consumers’ interest in hosiery

CATEGORY DATA

Table 90 Sales of Hosiery by Category: Volume 2018-2023
Table 91 Sales of Hosiery by Category: Value 2018-2023
Table 92 Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 93 Sales of Hosiery by Category: % Value Growth 2018-2023
Table 94 NBO Company Shares of Hosiery: % Value 2019-2023
Table 95 LBN Brand Shares of Hosiery: % Value 2020-2023
Table 96 Forecast Sales of Hosiery by Category: Volume 2023-2028
Table 97 Forecast Sales of Hosiery by Category: Value 2023-2028
Table 98 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
Table 99 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028

APPAREL ACCESSORIES IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Other apparel accessories sees decline in 2023, with the fading impact of COVID-19
Apparel accessories remains a highly unorganised category

PROSPECTS AND OPPORTUNITIES

Hats/caps has a bright forecast owing to the resurgence of travel
The casualisation trend might hamper the growth of ties

CATEGORY DATA

Table 100 Sales of Apparel Accessories by Category: Volume 2018-2023
Table 101 Sales of Apparel Accessories by Category: Value 2018-2023
Table 102 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 103 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
Table 104 NBO Company Shares of Apparel Accessories: % Value 2019-2023
Table 105 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
Table 106 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
Table 107 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
Table 108 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
Table 109 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028

FOOTWEAR IN INDIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Footwear sees high double-digit growth thanks to an increase in consumer spending
Workplace casualisation increases demand for informal footwear
India is a lucrative market for global luxury brands

PROSPECTS AND OPPORTUNITIES

Use of technology to transform footwear in India
Incorporation of BIS certification for footwear will propel the shift towards organised retail
E-commerce penetration to be boosted in the forecast period

CATEGORY DATA

Table 110 Sales of Footwear by Category: Volume 2018-2023
Table 111 Sales of Footwear by Category: Value 2018-2023
Table 112 Sales of Footwear by Category: % Volume Growth 2018-2023
Table 113 Sales of Footwear by Category: % Value Growth 2018-2023
Table 114 NBO Company Shares of Footwear: % Value 2019-2023
Table 115 LBN Brand Shares of Footwear: % Value 2020-2023
Table 116 Distribution of Footwear by Format: % Value 2018-2023
Table 117 Forecast Sales of Footwear by Category: Volume 2023-2028
Table 118 Forecast Sales of Footwear by Category: Value 2023-2028
Table 119 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
Table 120 Forecast Sales of Footwear by Category: % Value Growth 2023-2028

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