+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Cider/Perry in Vietnam

  • PDF Icon

    Report

  • 22 Pages
  • June 2024
  • Region: Vietnam
  • Euromonitor International
  • ID: 302803
Cider/perry remained a relatively niche product in terms of volume sales in Vietnam in 2023, due to the overwhelming popularity of beer in the country. While it can be advertised, due to its low ABV, its higher unit price compared to beer is a significant disadvantage when it comes to consumer trial. Nevertheless, the category witnessed a strong performance in volume terms in 2023, despite the inflationary environment.

The Cider/Perry in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Non Alcoholic Cider/Perry, Regular Cider/Perry.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cider/Perry market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cider/perry continues to register positive performance
  • Heineken Vietnam focuses on marketing activities to strengthen its leading position
  • Negligible presence for non-alcoholic cider/perry
PROSPECTS AND OPPORTUNITIES
  • Strong performance expected, in line with the increasing influence of Western lifestyles
  • Cider/perry is expected to see stronger competition from flavoured shochu/soju
  • Local players will enhance their presence in cider/perry
CATEGORY DATA
  • Table 1 Sales of Cider/Perry: Total Volume 2018-2023
  • Table 2 Sales of Cider/Perry: Total Value 2018-2023
  • Table 3 Sales of Cider/Perry: % Total Volume Growth 2018-2023
  • Table 4 Sales of Cider/Perry: % Total Value Growth 2018-2023
  • Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
  • Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
  • Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023
  • Table 12 Forecast Sales of Cider/Perry: Total Volume 2023-2028
  • Table 13 Forecast Sales of Cider/Perry: Total Value 2023-2028
  • Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
  • Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN VIETNAM
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Summary 1 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 18 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 3 Research Sources