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Cider/Perry in Hungary

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    Report

  • 25 Pages
  • June 2024
  • Region: Hungary
  • Euromonitor International
  • ID: 305657
Cider/perry saw a rise in total volume sales in Hungary in 2023. Cider, a relatively new category in the Hungarian alcoholic drinks market, remains a small segment compared to beer, but is growing, in contrast to alcoholic flavoured/mixed lagers, which witnessed continued decline in total volume sales in the final year of the review period. The fact that cider comes in glass bottles, offering a more premium look, lifts the image of the product compared to beers which are sold in cans.

The Cider/Perry in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Non Alcoholic Cider/Perry, Regular Cider/Perry.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cider/Perry market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cider remains a niche segment with strong seasonal peak
  • Flavouring drives innovation that grabs attention
  • Market consolidation after COVID-19 pandemic
PROSPECTS AND OPPORTUNITIES
  • Cider to remain a niche segment
  • Category premiumisation with move towards craft production, while non-alcoholic variants could tap into new consumer segments
  • Room for new brands - but space can be limited
CATEGORY DATA
  • Table 1 Sales of Cider/Perry: Total Volume 2018-2023
  • Table 2 Sales of Cider/Perry: Total Value 2018-2023
  • Table 3 Sales of Cider/Perry: % Total Volume Growth 2018-2023
  • Table 4 Sales of Cider/Perry: % Total Value Growth 2018-2023
  • Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
  • Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
  • Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023
  • Table 12 Forecast Sales of Cider/Perry: Total Volume 2023-2028
  • Table 13 Forecast Sales of Cider/Perry: Total Value 2023-2028
  • Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
  • Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN HUNGARY
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Summary 1 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 18 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 3 Research Sources