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Wound Care in Serbia

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    Report

  • 18 Pages
  • October 2024
  • Region: Serbia
  • Euromonitor International
  • ID: 305679
Unit prices continue to stimulate current value sales of wound care in Serbia. However, retail volume sales are recording a decline due to ongoing price sensitivity as consumers grapple with costs of living. Consumers are prioritising essential consumer health products and are choosing not to stock up on wound care unless they need it. Brand loyalty remains low in this category as consumers are looking for the best price-quality combination.

The Wound Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wound Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Wound care sales remain weak in Serbia
  • Skin-friendly options expand in sticking plasters
  • Beiersdorf extends its lead in wound care
PROSPECTS AND OPPORTUNITIES
  • Strong outlook ahead for wound care
  • Wider assortment of products will support category growth
  • Little change anticipated in competitive landscape
CATEGORY DATA
  • Table 1 Sales of Wound Care by Category: Value 2019-2024
  • Table 2 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 4 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 5 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN SERBIA
EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2019-2024
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 13 Penetration of Private Label by Category: % Value 2019-2024
  • Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources