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Beer in South Africa

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    Report

  • 31 Pages
  • June 2024
  • Region: South Africa
  • Euromonitor International
  • ID: 310626
Emerging flavoured non alcoholic beer in South Africa has been made popular and stimulated by Bavaria’s offering across a number of channels. Bavaria’s mango, apple, ginger lime and peach offer fruit-flavoured diversity in a space that is starting to be populated by other brands such as Heineken 0.0 and Castle Free. This shift introduces a new opportunity to reduce saturation and maturity.

The Beer in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Non alcoholic beer drives growth, while offer of flavoured options expands
  • Heineken loses ground in premium lager amid high inflation
  • The South African Breweries regains share to strengthen overall leadership
PROSPECTS AND OPPORTUNITIES
  • Heineken embraces rising preference for non alcoholic segment and launches new beer
  • Sustainability takes the form of returnable bottles for major players
  • Local production of wheat beer limits unit price increases
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 1 Lager by Price Band 2023
  • Table 1 Number of Breweries 2018-2023
CATEGORY DATA
  • Table 2 Sales of Beer by Category: Total Volume 2018-2023
  • Table 3 Sales of Beer by Category: Total Value 2018-2023
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 5 Sales of Beer by Category: % Total Value Growth 2018-2023
  • Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
  • Table 7 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 10 Sales of Beer by Craft vs Standard 2018-2023
  • Table 11 GBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 12 NBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 13 LBN Brand Shares of Beer: % Total Volume 2020-2023
  • Table 14 Forecast Sales of Beer by Category: Total Volume 2023-2028
  • Table 15 Forecast Sales of Beer by Category: Total Value 2023-2028
  • Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
  • Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Summary 2 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
  • Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 20 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 4 Research Sources

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

- Brandhouse Beverages (pty) Ltd