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Soft Drinks in Morocco

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    Report

  • 73 Pages
  • January 2025
  • Region: Morocco
  • Euromonitor International
  • ID: 310695
Morocco’s GDP has shown a modest improvement, rising to 2.4% in 2023 and further to 3.3% in 2024. However, the geopolitical tensions stemming from the war in Ukraine have continued to exert upward pressure on energy and raw material prices globally. These same pressures have been acutely felt within Morocco, where inflation stood at 6.2% in 2023, largely driven by the rising costs of food and energy.

The Soft Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
  • Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
  • Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
  • Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
  • Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
  • Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
  • Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
APPENDIX
  • Fountain sales in Morocco
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN MOROCCOKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sustained growth driven by hot weather and economic accessibility
  • Competitive pricing and new entrants boost cola carbonates
  • Strategic investments and product innovation by key players
PROSPECTS AND OPPORTUNITIES
  • Economic recovery and changing consumption patterns
  • Health consciousness as a limiting factor for growth
  • Innovation in healthier variants and natural ingredients
CATEGORY DATA
  • Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
  • Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
  • Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
  • Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
  • Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
  • Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
  • Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
  • Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
  • Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
  • Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
  • Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
  • Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
  • Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
  • Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
  • Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
  • Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
  • Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
  • Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
  • Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
  • Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029
JUICE IN MOROCCOKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising prices of fresh fruits drive packaged juice consumption
  • Organic juice gains ground among health-conscious consumers
  • Expansion into vegetable-based juices targeting premium consumers
PROSPECTS AND OPPORTUNITIES
  • Health trends to drive sustained juice growth
  • Impact of rising fruit prices on packaged juice consumption
  • Domestic players embrace innovation to compete
CATEGORY DATA
  • Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
  • Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
  • Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
  • Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
  • Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
  • Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
  • Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
  • Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
  • Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
  • Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
  • Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
  • Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
BOTTLED WATER IN MOROCCOKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Accelerated growth in packaged water consumption
  • Dominance of still purified water
  • Price competition in purified water
PROSPECTS AND OPPORTUNITIES
  • Expansion of bottled water consumption
  • Potential entry of multinational players
  • Growing threat from water purification systems
CATEGORY DATA
  • Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
  • Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
  • Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
  • Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
  • Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
  • Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
  • Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
  • Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
  • Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
  • Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
  • Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
  • Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
SPORTS DRINKS IN MOROCCO2024 DEVELOPMENTSENERGY DRINKS IN MOROCCOKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Fragmentation and the rise of economy brands
  • Dominance of on-trade channels
  • Innovation in health and flavour variety
PROSPECTS AND OPPORTUNITIES
  • Continued growth driven by urbanisation and brand visibility
  • Intensifying price competition and market fragmentation
  • Economic challenges and shifting consumer priorities
CATEGORY DATA
  • Table 81 Off-trade Sales of Energy Drinks: Volume 2019-2024
  • Table 82 Off-trade Sales of Energy Drinks: Value 2019-2024
  • Table 83 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
  • Table 84 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
  • Table 85 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
  • Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
  • Table 87 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
  • Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
  • Table 89 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
  • Table 90 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
  • Table 91 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
  • Table 92 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
CONCENTRATES IN MOROCCOKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Resurgence of liquid concentrates amid health and economic pressures
  • Introduction of premium liquid concentrates
  • Declining popularity of powder concentrates
PROSPECTS AND OPPORTUNITIES
  • Sustained growth for liquid concentrates
  • Expansion of on-trade channels for liquid concentrates
  • Further decline of powder concentrates
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 93 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
  • Table 94 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
  • Table 95 Off-trade Sales of Concentrates by Category: Value 2019-2024
  • Table 96 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
  • Table 97 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
  • Table 98 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
  • Table 99 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
  • Table 100 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
  • Table 101 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
  • Table 102 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
  • Table 103 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
  • Table 104 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
  • Table 105 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
  • Table 106 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
  • Table 107 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
RTD TEA IN MOROCCOKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Dynamic growth driven by climatic and behavioural shifts
  • Price adjustments and distribution expansion
  • Consolidation of market leadership
PROSPECTS AND OPPORTUNITIES
  • Sustained growth through increased penetration
  • Investment from major beverage players
  • Expansion of flavour offerings
CATEGORY DATA
  • Table 108 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
  • Table 109 Off-trade Sales of RTD Tea by Category: Value 2019-2024
  • Table 110 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
  • Table 111 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
  • Table 112 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
  • Table 113 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
  • Table 114 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
  • Table 115 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
  • Table 116 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
  • Table 117 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
  • Table 118 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
  • Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
  • Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
RTD COFFEE IN MOROCCOKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rapid growth from a niche base
  • Climatic influence on consumer preferences
  • Starbucks’ dominance and flavour innovations
PROSPECTS AND OPPORTUNITIES
  • Dynamic growth with market expansion
  • Local players poised to enter the market
  • Enhanced product range and visibility
CATEGORY DATA
  • Table 121 Off-trade Sales of RTD Coffee: Volume 2019-2024
  • Table 122 Off-trade Sales of RTD Coffee: Value 2019-2024
  • Table 123 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
  • Table 124 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
  • Table 125 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
  • Table 126 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
  • Table 127 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
  • Table 128 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
  • Table 129 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
  • Table 130 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
  • Table 131 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
  • Table 132 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029