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Hot Drinks in Romania

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    Report

  • 35 Pages
  • December 2023
  • Region: Romania
  • Euromonitor International
  • ID: 310723
Rising inflation and the heightened cost of living in Romania in 2023, negatively impacted retail volume sales of basic food and drinks, including hot drinks. Coffee sales were particularly challenged, with negative retail volume sales, as the unit price of coffee grew, further impacted by the rise in prices of the raw bean. Due to the size of the coffee landscape, this result led to an overall retail volume decline for hot drinks, while retail value remained positive, driven by higher prices.

The Hot Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOT DRINKS IN ROMANIA
EXECUTIVE SUMMARY
  • Hot drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for hot drinks?
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2018-2023
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2018-2023
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COFFEE IN ROMANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retail volume decline driven by rising unit prices and the return to the office
  • Use of espresso and coffee pod machines rise, leading to new brand launches
  • International players lead as local brands expand their presence
PROSPECTS AND OPPORTUNITIES
  • Retail volume growth driven by the rising availability of affordable options
  • Fresh ground coffee pods drive growth as machine ownership increases
  • The expansion of modern grocery retailers increases the variety of coffee available
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2018-2023
  • Table 27 Retail Sales of Coffee by Category: Value 2018-2023
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2018-2023
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2018-2023
  • Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2018-2023
  • Table 31 NBO Company Shares of Coffee: % Retail Value 2019-2023
  • Table 32 LBN Brand Shares of Coffee: % Retail Value 2020-2023
  • Table 33 Forecast Retail Sales of Coffee by Category: Volume 2023-2028
  • Table 34 Forecast Retail Sales of Coffee by Category: Value 2023-2028
  • Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2023-2028
  • Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2023-2028
TEA IN ROMANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales benefit from affordable prices and an alignment with rising health trends
  • Health and wellness boosts sales of herbal/traditional and fruit/herbal teas
  • Low demand in on-trade sales as tea is yet to establish itself in foodservice
PROSPECTS AND OPPORTUNITIES
  • Interest in healthy lifestyles drives sales of tea across the forecast period
  • Local players drive sales of fruit/herbal teas, offering a wide range of prices
  • Premium offerings expand as consumers look for teas that improve mood
CATEGORY DATA
  • Table 37 Retail Sales of Tea by Category: Volume 2018-2023
  • Table 38 Retail Sales of Tea by Category: Value 2018-2023
  • Table 39 Retail Sales of Tea by Category: % Volume Growth 2018-2023
  • Table 40 Retail Sales of Tea by Category: % Value Growth 2018-2023
  • Table 41 NBO Company Shares of Tea: % Retail Value 2019-2023
  • Table 42 LBN Brand Shares of Tea: % Retail Value 2020-2023
  • Table 43 Forecast Retail Sales of Tea by Category: Volume 2023-2028
  • Table 44 Forecast Retail Sales of Tea by Category: Value 2023-2028
  • Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2023-2028
  • Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2023-2028
OTHER HOT DRINKS IN ROMANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Other plant-based hot drinks benefit from an alignment with health trends
  • Chocolate-based flavoured powder drinks lead sales, offering added health benefits
  • The growing consumer base for plant-based hot drinks drives ongoing sales
PROSPECTS AND OPPORTUNITIES
  • Additional health benefits drive retail value and volume growth for other hot drinks
  • Other plant-based hot drinks drive growth as consumers look for healthier options
  • Low growth but high levels of sales for chocolate-based flavoured powder drinks
CATEGORY DATA
  • Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
  • Table 48 Retail Sales of Other Hot Drinks by Category: Value 2018-2023
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
  • Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2019-2023
  • Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2020-2023
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2023-2028
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2023-2028
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2023-2028