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Hot Drinks in Turkey

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    Report

  • 38 Pages
  • December 2025
  • Region: Turkey
  • Euromonitor International
  • ID: 310732
In 2025, retail sales of hot drinks in Turkey experienced a significant increase, primarily due to price hikes driven by currency fluctuations and a trend towards premium products. Coffee recorded the highest value growth, while tea remained the largest category by volume. Product innovation, such as new flavours and functional blends, played a key role in maintaining consumer interest despite inflationary pressures.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Premiumisation, innovation and health drive value growth in hot drinks in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Retail value sales rise amid premiumisation and currency-driven price growth
  • Product innovation sustains consumer engagement in hot drinks amid inflation
  • Health, wellness and sustainability shape hot drinks consumption in 2025
WHAT’S NEXT?
  • Steady growth is expected for hot drinks amid mature conditions
  • Innovation to set to drive growth in hot drinks through health and premiumisation trends
  • Digital adoption and consumer lifestyle changes impact distribution channels within hot drinks
COMPETITIVE LANDSCAPE
  • Cay Isletmeleri Genel Müdürlügü retains its top position through leading tea brands
  • Ofcaysan AS and Dogus Cay record dynamic growth through tea innovations
CHANNELS
  • Supermarkets leads sales of hot drinks, while discounters and retail e-commerce drive growth
  • The on-trade channel drives growth for hot drinks, fuelled by social interactions and tourism demand
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COFFEE IN TURKEYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Shifting consumer habits drive robust growth for coffee in Turkey
INDUSTRY PERFORMANCE
  • Premiumisation drives growth while at-home coffee machines support sales
  • Fresh coffee beans drive growth as consumers increasingly seek high-quality experiences
WHAT’S NEXT?
  • Consumers are expected to embrace high-quality, café-style coffee experiences at home
  • Growth is set to be driven by digital and technological innovation
  • Interest in eco-friendly packaging and sustainably sourced coffee beans is set to rise
COMPETITIVE LANDSCAPE
  • Nestlé Gida Sanayii maintains its leadership through brand reputation and innovation
  • BIM Birlesik Magazacilik AS registers strong growth with its affordable private label ranges
CHANNELS
  • Affordable pricing and easy accessibility made discounters the leading distribution channel
  • Retail e-commerce strengthens as the most dynamic channel for coffee in 2025
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
  • Table 27 Retail Sales of Coffee by Category: Value 2020-2025
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
  • Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
  • Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
  • Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
  • Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
  • Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
  • Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
  • Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERTEA IN TURKEYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Tea in Turkey drives growth through convenience, product innovation, and health-focused offerings
INDUSTRY PERFORMANCE
  • Retail volume and value sales continue to grow despite tea being a mature product
  • Black tea bags drive value growth through offering convenience in 2025
WHAT’S NEXT?
  • Steady growth is set to be driven by product diversification and convenience formats
  • Technological innovations in tea packaging are set to boost convenience and sustainability
  • Health and wellness trends are expected to drive innovation and growth in tea
COMPETITIVE LANDSCAPE
  • Cay Isletmeleri Genel Müdürlügü leads as the country’s most established tea producer
  • Dogus Cay and Ofcaysan AS drive growth through health-focused innovations and aggressive marketing
CHANNELS
  • Supermarkets leads distribution due to extensive variety, store expansions and consumer convenience
  • Digital expansion and consumer demand for niche products drives growth for retail e-commerce
CATEGORY DATA
  • Table 37 Retail Sales of Tea by Category: Volume 2020-2025
  • Table 38 Retail Sales of Tea by Category: Value 2020-2025
  • Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
  • Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
  • Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
  • Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
  • Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
  • Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
  • Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
  • Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMEROTHER HOT DRINKS IN TURKEYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Other hot drinks records growth driven by sahlep, while flavoured powder drinks decline
INDUSTRY PERFORMANCE
  • Price inflation and shifts in consumer preferences challenges volume growth of other hot drinks
  • Other plant-based hot drinks lead growth, driven by Sahlep’s seasonal appeal and cultural significance
WHAT’S NEXT?
  • Moderate growth is set to be driven by other plant-based hot drinks and portfolio adaptation
  • Packaging developments are expected to support growth in other hot drinks
  • Health and wellness trends will continue to shape consumer preferences in other hot drinks
COMPETITIVE LANDSCAPE
  • Nestlé Gida Sanayii AS maintains its leadership in other hot drinks despite challenges
  • Danone Tikvesli Gida ve Içecek San. ve Tic. AS leads growth through sales of sahlep
CHANNELS
  • Supermarkets leads distribution through wide assortment and accessibility
  • Discounters and retail e-commerce drive growth through affordability and convenience
CATEGORY DATA
  • Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
  • Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
  • Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
  • Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER