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Nappies/Diapers/Pants in the United Kingdom

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    Report

  • 21 Pages
  • April 2025
  • Region: United Kingdom
  • Euromonitor International
  • ID: 310758
Nappies/diapers/pants in the UK continued to record a positive performance in 2024, although value growth was higher than volume growth due to further price increases. Towards the end of the review period, inflation and the elevated cost of production and raw materials, helped drive up value sales, with most brands increasing their prices to end consumers.

The Nappies/Diapers/Pants in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Nappies/Diapers/Pants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Unit price increases drive category’s value growth
  • Procter & Gamble retains convincing lead with Pampers
  • Supermarkets leads distribution, but e-commerce makes further gains by offering convenience and competitive prices
PROSPECTS AND OPPORTUNITIES
  • Premiumisation offers value growth potential despite strength of private label
  • E-commerce set to gain further ground by offering multiple advantages to consumers
  • Focus on superior quality and sustainability expected to gain momentum
CATEGORY DATA
  • Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
  • Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
  • Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
  • Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
  • Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2019-2024
  • Table 8 Infant Population 2019-2024
  • Table 9 Female Population by Age 2019-2024
  • Table 10 Total Population by Age 2019-2024
  • Table 11 Households 2019-2024
  • Table 12 Forecast Infant Population 2024-2029
  • Table 13 Forecast Female Population by Age 2024-2029
  • Table 14 Forecast Total Population by Age 2024-2029
  • Table 15 Forecast Households 2024-2029
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

SCA HYGIENE PRODUCTS UK LTD
KIMBERLY-CLARK HOLDING LTD
JOHNSON & JOHNSON LTD
GEORGIA PACIFIC UK LTD
ACCANTIA HEALTH & BEAUTY LTD
LPC GROUP PLC