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Polishes in the Netherlands

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    Report

  • 16 Pages
  • February 2025
  • Region: Netherlands
  • Euromonitor International
  • ID: 310783
The continued shift towards informal wear in the Dutch workplace combined with hybrid working models has further reduced the demand for formal shoes, and hence shoe polish. Dutch consumers increasingly prefer casual or athletic footwear, leading to a noticeable decline in the use of shoe polish products. To adapt, manufacturers are focusing on offering products for a wider range of footwear, such as cleaners and protectors for trainers and other casual shoes.

The Polishes in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Polishes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Shoe polish demand weakens amid changing lifestyles
  • Furniture polish sales suppressed by low furniture sales
  • Demand for convenience leads to buying more maintenance services
PROSPECTS AND OPPORTUNITIES
  • Preference for low maintenance material to put negative pressure on growth
  • Consumers will shift towards buying polishes online
  • Specialist products likely to drive growth
CATEGORY DATA
  • Table 1 Sales of Polishes by Category: Value 2019-2024
  • Table 2 Sales of Polishes by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Polishes: % Value 2020-2024
  • Table 4 LBN Brand Shares of Polishes: % Value 2021-2024
  • Table 5 Forecast Sales of Polishes by Category: Value 2024-2029
  • Table 6 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
HOME CARE IN THE NETHERLANDS
EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2019-2024
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2019-2024
  • Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 10 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 13 Distribution of Home Care by Format: % Value 2019-2024
  • Table 14 Distribution of Home Care by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources