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RTD Coffee in Morocco

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    Report

  • 23 Pages
  • December 2023
  • Region: Morocco
  • Euromonitor International
  • ID: 310794
As witnessed within RDT tea, RTD coffee drinks is a new product area in Morocco. As such, double-digit off-trade volume growth was recorded in 2023. While this was aided by increased distribution and product awareness, much of this dynamic growth was also attributed to growth coming from a very low base.

The RTD Coffee in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Double-digit volume sales growth as the landscape rises from a low base
  • Sales benefit from the hot climate as consumers migrate from hot coffee options
  • Starbucks offers a variety of flavours to the RTD coffee landscape
PROSPECTS AND OPPORTUNITIES
  • Rising availability and product awareness drive off-trade volume growth
  • Traditional coffee players look to launch RTD coffee to boost sales during summer
SOFT DRINKS IN MOROCCO
EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
APPENDIX
  • Fountain sales in Morocco
DISCLAIMER
SOURCES
  • Summary 1 Research Sources