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RTD Coffee in Romania

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    Report

  • 27 Pages
  • December 2023
  • Region: Romania
  • Euromonitor International
  • ID: 310795
Coffee consumption has been soaring in Romania, with a strong performance both in the online and the offline. In the context of a growing coffee culture in the country, RTD coffee registered another year of strong volume growth. The performance is also attributed to the landscape's infancy, with solid room for innovation and growth. Rising on-the-go consumption and employees going to offices again have contributed to RTD coffee's positive performance.

The RTD Coffee in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • High appetite for RTD coffee driven by novelty and on-the-go consumption
  • Competition intensifies with international players and private label expanding
  • Emerging hybrid products and niche offerings drive off-trade volume sales
PROSPECTS AND OPPORTUNITIES
  • Double-digit volume growth, driven by premiumisation and niche offerings
  • Improving distribution is key for the expansion of RTD coffee
  • Strong potential for further development of private label RTD coffee
CATEGORY DATA
  • Table 1 Off-trade Sales of RTD Coffee: Volume 2018-2023
  • Table 2 Off-trade Sales of RTD Coffee: Value 2018-2023
  • Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
  • Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
  • Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
  • Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
  • Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
  • Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
  • Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
  • Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
  • Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
SOFT DRINKS IN ROMANIA
EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
  • Fountain sales in Romania
DISCLAIMER
SOURCES
  • Summary 1 Research Sources