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Wine in South Africa

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    Report

  • 33 Pages
  • June 2024
  • Region: South Africa
  • Euromonitor International
  • ID: 310843
Wine in South Africa witnessed challenges amid harsh environmental impacts in 2023. As a result, there was a smaller harvest by local grape producers. However, forecasts for crops are positive, although lower than yields when measured against the volumes of the past decade. To combat these arising challenges, a professional body has been created in an attempt to support wine production in South Africa.

The Wine in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • New professional wine entity established to focus on growth and development amid harsh environmental conditions
  • Wine increasingly packaged in cans, while sparkling wine attracts newer consumers
  • Bag-in-box premium wine gains momentum
PROSPECTS AND OPPORTUNITIES
  • Grape production supported by technological advancements, with sales to benefit from expansion of international distribution
  • KWV introduces a new premium wine amid renewed interest
  • Non alcoholic brands diversify with low ABV and low-calorie spritzers
CATEGORY DATA
  • Table 1 Sales of Wine by Category: Total Volume 2018-2023
  • Table 2 Sales of Wine by Category: Total Value 2018-2023
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 4 Sales of Wine by Category: % Total Value Growth 2018-2023
  • Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
  • Table 6 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
  • Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
  • Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
  • Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
  • Table 16 GBO Company Shares of Champagne: % Total Volume 2019-2023
  • Table 17 NBO Company Shares of Champagne: % Total Volume 2019-2023
  • Table 18 LBN Brand Shares of Champagne: % Total Volume 2020-2023
  • Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
  • Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
  • Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
  • Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
  • Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
  • Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
  • Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
  • Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
  • Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
  • Table 28 Forecast Sales of Wine by Category: Total Volume 2023-2028
  • Table 29 Forecast Sales of Wine by Category: Total Value 2023-2028
  • Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
  • Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Summary 1 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 32 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 33 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 34 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 35 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 36 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 41 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 42 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 43 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 3 Research Sources

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Companies Mentioned Include:
- Namibia Breweries
- Halewood International Ltd
- DGB
- Shoprite Group
- Pick 'n Pay Ltd
- Tiger Brands
- Metcash
- African Wines & Spirits
- Diemersfontien
- Vergelegen
- Constantia Uitsig
- Augusta