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Energy Drinks in Morocco

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    Report

  • 26 Pages
  • December 2023
  • Region: Morocco
  • Euromonitor International
  • ID: 3134325
Due to urbanisation and the rising number of consumers aged 18-24 in Morocco, sales of energy drinks recorded dynamic growth in 2023. Ongoing urbanisation stimulates sales since these products are mainly available and consumed in bigger cities. Moreover, energy drinks consumption became popular among consumers aged 18-24, thanks to huge advertisements and the sponsorship of sports activities.

The Energy Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Energy Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising urbanisation and significant advertising boosts sales of energy drinks
  • On-trade sales lead as consumers reach for energy drinks on evenings out
  • Red Bull maintains its lead thanks to strong advertising and consumer awareness
PROSPECTS AND OPPORTUNITIES
  • Urbanisation and increasing availability boost retail volume growth
  • Falling unit prices as the entry of economy products drive volume sales
  • On-trade sales continue to thrive as consumers enjoy energy drinks on evenings out
CATEGORY DATA
  • Table 1 Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 2 Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
  • Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
  • Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
  • Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
  • Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
  • Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
  • Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
  • Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
SOFT DRINKS IN MOROCCO
EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 25 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 26 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 27 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 28 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 29 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 30 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 35 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 37 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 38 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
APPENDIX
  • Fountain sales in Morocco
DISCLAIMER
SOURCES
  • Summary 1 Research Sources