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Energy Drinks in Serbia

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    Report

  • 24 Pages
  • January 2025
  • Region: Serbia
  • Euromonitor International
  • ID: 3134393
Energy drinks in Serbia are experiencing further strong volume growth in 2024 as they are increasingly popular amongst younger consumers with increasingly busy lifestyles. Frequent price discounts are also stimulating consumption in the year. In addition to active promotion, leading category players maintain their positions thanks to their wide availability and assortment expansion, including offering new flavours, such as Jocker kiwi and apple, and sugar-free options.

The Energy Drinks in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Energy Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth fuelled by rising popularity amongst younger consumers, discounts and an expanding assortment
  • Potential ban of the sale of energy drinks to minors
  • Larger sizes appeal with their lower cost per litre
PROSPECTS AND OPPORTUNITIES
  • Future growth supported by younger consumers, assortment expansion and promotions
  • The price has to be right to attract price-sensitive consumers
  • Innovation to drive consumer interest
CATEGORY DATA
  • Table 1 Off-trade Sales of Energy Drinks: Volume 2019-2024
  • Table 2 Off-trade Sales of Energy Drinks: Value 2019-2024
  • Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
  • Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
  • Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
  • Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
  • Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
  • Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
  • Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
  • Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
  • Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
SOFT DRINKS IN SERBIA
EXECUTIVE SUMMARY
  • Soft drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
  • Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
  • Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
  • Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
  • Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
  • Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
  • Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
  • Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
  • Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
  • Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
  • Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
  • Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources