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Sports Drinks in Lithuania

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    Report

  • 26 Pages
  • January 2025
  • Region: Lithuania
  • Euromonitor International
  • ID: 3134425
Sales of sports drinks in Lithuania continue to rise rapidly in 2024, recording off-trade volume sales growth of 10%. These products are increasingly consumed by recreational athletes as well as a growing number of consumers seeking added benefits in their beverages, such as essential vitamins and minerals.

The Sports Drinks in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Reduced Sugar Sports Drinks, Regular Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sports Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Strong growth continues as the consumer group for sports drinks expands
  • Mega Baltic UAB retains its lead while focusing on innovating its Oshee brand
  • Despite promotions and discounts, sales of Prime see a decline in interest and sales
PROSPECTS AND OPPORTUNITIES
  • Growth will continue as consumers increasingly reach for added-value soft drinks
  • Blurred lines as sports drinks, energy drinks and functional bottled water merge
  • The variety of sports drinks available in Lithuania is expected to grow over the forecast period
CATEGORY DATA
  • Table 1 Off-trade Sales of Sports Drinks: Volume 2019-2024
  • Table 2 Off-trade Sales of Sports Drinks: Value 2019-2024
  • Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
  • Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
  • Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
  • Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
  • Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
  • Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
  • Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
  • Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
  • Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
SOFT DRINKS IN LITHUANIA
EXECUTIVE SUMMARY
  • Soft drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
  • Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
  • Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
  • Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
  • Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
  • Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
  • Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
  • Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
  • Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
  • Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
  • Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
  • Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources