Sports Drinks in Italy

Sports drinks is suffering from cross-category factors which are placing downwards pressure on soft drinks sales overall, leading to a strong off-trade volume slump. To start with, sports drinks is a non-essential category, with products comparatively expensive to start with, so price rises due to inflationary pressures have been a notable deterrent to sales. Furthermore, larger formats (e.g., 1litre and 1.

The Sports Drinks in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Reduced Sugar Sports Drinks, Regular Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sports Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.