Sports Drinks in Colombia

Sports drinks continued to see dynamic growth in off-trade volume terms in 2024, continuing the pattern seen over the previous three years. Although brands like Gatorade, which still dominates, Sporade, and Powerade continue to be popular, competition has intensified with the rapid expansion of Pisa Farmacéutica de Colombia SA’s Electrolit brand. Despite being sold as an OTC medicine the brand is competing within sports drinks due to its higher content of electrolytes.

The Sports Drinks in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Reduced Sugar Sports Drinks, Regular Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sports Drinks market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.