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Sports Drinks in Brazil

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    Report

  • 32 Pages
  • November 2025
  • Region: Brazil
  • Euromonitor International
  • ID: 3134450
Sports drinks in Brazil is projected to see further double-digit off-trade volume and current value sales growth over 2025. This places sports drinks as one of the fastest-growing soft drinks categories, alongside energy drinks. Sports drinks benefits as more consumers adopt healthier lifestyles and increase their participation in sports and exercise routines.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Reduced Sugar Sports Drinks, Regular Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sports Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health and fitness aspects drive the appeal of sports drinks
INDUSTRY PERFORMANCE
  • Rising health awareness and hot weather push sports drinks, albeit from a still low sales base
  • Sports drinks retains varied and dynamic growth opportunities
WHAT’S NEXT?
  • A bright outlook for sports drinks
  • Strong growth potential for reduced sugar sports drinks
  • Competition with functional beverages to intensify in the forecast period
COMPETITIVE LANDSCAPE
  • Gatorade consolidates dominance of sports drinks
  • Powerade gains shelf space but continues to lag well behind Gatorade
CHANNELS
  • Competitive prices and larger assortments favour supermarkets and hypermarkets
  • The distribution of sports drinks continues to evolve
CATEGORY DATA
  • Table 1 Off-trade Sales of Sports Drinks: Volume 2020-2025
  • Table 2 Off-trade Sales of Sports Drinks: Value 2020-2025
  • Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
  • Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
  • Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
  • Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
  • Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN BRAZIL
EXECUTIVE SUMMARY
  • Soft drinks shows resilience amid economic uncertainty
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Orange juice production issues see prices spike
  • Traditional categories perform well amid macroeconomic challenges
  • Health and wellness impacts consumers’ choices
WHAT’S NEXT?
  • Uncertainty to continue to impact soft drinks players and consumers
  • A “sin tax” would disrupt the industry
  • Health and wellness to shape the offer and sales development
COMPETITIVE LANDSCAPE
  • Coca-Cola Indústrias leads an intensifying competitive landscape
  • Dynamic brand landscape in energy drinks
CHANNELS
  • Distribution is shaped by the everyday demand for soft drinks
  • Retail continues to dominate soft drinks sales
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in Brazil
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources