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Nappies/Diapers/Pants in Japan

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    Report

  • 22 Pages
  • April 2025
  • Region: Japan
  • Euromonitor International
  • ID: 316829
In Japan, businesses had a long-standing concern that raising the prices of nappies/diapers/pants would lead to a decline in their market shares. However, with recent inflationary pressures from the weakening of the yen and rising input costs, companies have had to work to implement price increases and reduce pack sizes, which has ultimately resulted in rising unit prices. Consequently, nappies/diapers/pants in Japan saw continued retail current value growth in 2024.

The Nappies/Diapers/Pants in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Nappies/Diapers/Pants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Higher prices, and challenge from rising competition
  • Unicharm targets parents with creative collaborations
  • P&G Japan tackles logistics challenges with AI and retail collaboration
PROSPECTS AND OPPORTUNITIES
  • Japan’s declining birth rate likely to drive premiumisation
  • Iris Ohyama to enter nappies/diapers/pants amidst category shake-up
  • Thanks Mama forum fosters community amongst new parents in Japan
CATEGORY DATA
  • Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
  • Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
  • Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
  • Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
  • Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN JAPAN
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2019-2024
  • Table 8 Infant Population 2019-2024
  • Table 9 Female Population by Age 2019-2024
  • Table 10 Total Population by Age 2019-2024
  • Table 11 Households 2019-2024
  • Table 12 Forecast Infant Population 2024-2029
  • Table 13 Forecast Female Population by Age 2024-2029
  • Table 14 Forecast Total Population by Age 2024-2029
  • Table 15 Forecast Households 2024-2029
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources