+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Energy Drinks in Taiwan

  • PDF Icon

    Report

  • 27 Pages
  • December 2023
  • Region: Taiwan
  • Euromonitor International
  • ID: 3205712
Energy drinks showed another positive performance in 2023, with growth in off- and on-trade volume sales remaining robust. As the pace of life in Taiwan accelerated in line with the return to pre-pandemic routines, overall demand was buoyed by increased appreciation for the stimulant effect of these products, particularly among young urban professionals.

The Energy Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Energy Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Resumption of pre-pandemic routines boosts energy drinks consumption
  • Competition between Red Bull and Monster continues to intensify
  • More affordable health-oriented brands from local producers gain ground
PROSPECTS AND OPPORTUNITIES
  • More players expected to launch varieties made with fruit juice and tea
  • Established brands will continue working to expand their target audiences
  • Products with functional benefits beyond energy will become more widely available
CATEGORY DATA
  • Table 1 Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 2 Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
  • Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
  • Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
  • Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
  • Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
  • Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
  • Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
  • Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
SOFT DRINKS IN TAIWAN
EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
  • Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
  • Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
  • Fountain sales in Taiwan
DISCLAIMER
SOURCES
  • Summary 1 Research Sources