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Air Care in Ireland

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    Report

  • 20 Pages
  • February 2025
  • Region: Ireland
  • Euromonitor International
  • ID: 323738
Air care continued to outperform the wider home category in 2024, and the rate of growth in retail current value sales of air care accelerated during the year. This growth was mainly driven by price increases, as retail volume sales of air care rose only marginally. However, this represented an improvement from the previous year’s decline in retail volume sales.

The Air Care in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Fresheners.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Price hikes drive robust retail current value sales growth
  • Premiumisation gathers pace
  • Candles are popular for daily use and as gifts
PROSPECTS AND OPPORTUNITIES
  • Premiumisation will drive robust growth in retail constant value sales
  • Car and spray/aerosol air fresheners to lose ground
  • Private label may seek to cultivate a more premium image
CATEGORY DATA
  • Table 1 Sales of Air Care by Category: Value 2019-2024
  • Table 2 Sales of Air Care by Category: % Value Growth 2019-2024
  • Table 3 Sales of Air Care by Fragrance: Value Ranking 2022-2024
  • Table 4 NBO Company Shares of Air Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Air Care: % Value 2021-2024
  • Table 6 Forecast Sales of Air Care by Category: Value 2024-2029
  • Table 7 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME CARE IN IRELAND
EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 8 Households 2019-2024
MARKET DATA
  • Table 9 Sales of Home Care by Category: Value 2019-2024
  • Table 10 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 12 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 13 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 14 Distribution of Home Care by Format: % Value 2019-2024
  • Table 15 Distribution of Home Care by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 17 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources