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Energy Drinks in Pakistan

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    Report

  • 24 Pages
  • January 2024
  • Region: Pakistan
  • Euromonitor International
  • ID: 3283874
Energy drinks registered a steep decline in volume sales in 2023, as soaring inflation dampened demand and consumers prioritised essentials. In addition, as energy drinks are more expensive than other soft drinks such as carbonates, this further dampened volume sales. Volume sales also continued to be minimal through off-trade channels.

The Energy Drinks in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Energy Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Steep volume decline
  • Sting remains way ahead of the competition
  • Young population drives the demand for energy drinks
PROSPECTS AND OPPORTUNITIES
  • Positive outlook over forecast period
  • Local brands increase foothold
  • Sugar-free variants gain value share
CATEGORY DATA
  • Table 1 Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 2 Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
  • Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
  • Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
  • Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
  • Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
  • Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
  • Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
  • Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
SOFT DRINKS IN PAKISTAN
EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources