Energy Drinks in Austria

Energy drinks remain widely popular in Austria and unlike some other soft drinks categories, the new deposit scheme has failed to prevent it from recording further growth in off-trade volume terms. Health concerns have not made a significant impact on demand, although they have supported a shift towards reduced sugar energy drinks. The main threat could come from proposed legislation which would limit access to energy drinks for younger consumers.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Energy Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.