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Energy Drinks in Austria

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    Report

  • 28 Pages
  • November 2024
  • Region: Austria
  • Euromonitor International
  • ID: 3284101
Energy drinks recorded steady volume and current value sales growth in 2024, with demand linked to increasingly hectic and stressful lifestyles in Austria. The growing variety of energy drinks, brands and flavours has also been a catalyst to sales growth in 2024. Special and limited-edition products frequently boost sales of energy drinks thereby maintaining value growth over volume. Increased availability and visibility in off-trade channels is also raising awareness.

The Energy Drinks in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Energy Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Energy drinks record stable volume growth
  • Red Bull maintains solid lead in energy drinks
  • Grocery retailers account for bulk of distribution
PROSPECTS AND OPPORTUNITIES
  • Steady growth outlook for energy drinks
  • Health trend poses some opportunities and challenges
  • Strong competition from other soft drinks
CATEGORY DATA
  • Table 1 Off-trade Sales of Energy Drinks: Volume 2019-2024
  • Table 2 Off-trade Sales of Energy Drinks: Value 2019-2024
  • Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
  • Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
  • Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
  • Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
  • Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
  • Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
  • Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
  • Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
  • Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
SOFT DRINKS IN AUSTRIA
EXECUTIVE SUMMARY
  • Soft drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
  • Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
  • Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
  • Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
  • Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
  • Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
  • Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
  • Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
APPENDIX
  • Fountain sales in Austria
DISCLAIMER
SOURCES
  • Summary 1 Research Sources