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Sports Drinks in Malaysia

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    Report

  • 28 Pages
  • November 2025
  • Region: Malaysia
  • Euromonitor International
  • ID: 3316993
Sports drinks in Malaysia saw a decline in off-trade volume sales in 2025, due to rising prices and some consumers switching to affordable alternatives like bottled water. However, reduced sugar sports drinks saw low growth, driven by health-conscious consumers. A rebound to growth is expected from 2027, driven by stabilising prices and growing health awareness. Sustainability will become more of a priority, with Fraser & Neave Holdings Bhd likely to lead the way.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Reduced Sugar Sports Drinks, Regular Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sports Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising prices lead to greater consumer caution and volume decline
INDUSTRY PERFORMANCE
  • Rising prices and the resultant switch to other soft drinks prevents volume growth
  • The growth of reduced sugar sports drinks cannot prevent overall decline
WHAT’S NEXT?
  • Rising health awareness and price stabilisation expected to drive a return to growth
  • Companies will respond to increasing consumer demand for sustainable options
  • Potential competition for Fraser & Neave in reduced sugar sports drinks
COMPETITIVE LANDSCAPE
  • Catering to everyday hydration allows Fraser & Neave to maintain its dominance
  • Etika Beverages sees a better volume performance
CHANNELS
  • Small local grocers and hypermarkets remain stable in the leading positions
  • Slower off-trade volume declines for convenience retailers and vending
CATEGORY DATA
  • Table 1 Off-trade Sales of Sports Drinks: Volume 2020-2025
  • Table 2 Off-trade Sales of Sports Drinks: Value 2020-2025
  • Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
  • Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
  • Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
  • Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
  • Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN MALAYSIA
EXECUTIVE SUMMARY
  • Navigating rising costs and the health trend in soft drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Inflation and sugar tax limit the growth of soft drinks in 2025
  • On-trade growth as consumers indulge and tourist arrivals rise
  • Soft drinks sees innovation drive youth engagement amidst off-trade slowdown
WHAT’S NEXT?
  • Government aid and health trend expected to drive stable growth in soft drinks
  • Sugar tax pressures to reshape soft drinks, with focus on reformulation
  • Tourists will prioritise safety, driving demand for bottled water and coconut water
COMPETITIVE LANDSCAPE
  • F&N maintains its lead in soft drinks, leveraging diverse portfolio against rising costs
  • Local sourcing, broad distribution, and engaging campaigns propel dynamism for Kara Marketing
CHANNELS
  • Small local grocers maintains its lead amidst intensifying channel competition
  • Convenience stores, forecourt retailers, and supermarkets see distribution growth
  • On-trade surges with convenience and tourism, outpacing minimal off-trade growth
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in Malaysia
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources