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Toilet Care in New Zealand

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    Report

  • 17 Pages
  • February 2025
  • Region: New Zealand
  • Euromonitor International
  • ID: 332568
Convenience remained an important trend in toilet care in New Zealand in 2024. With consumers living increasingly busy lives and becoming time-poor, they sought out convenience-orientated toilet cleaning products. This trend sustained retail volume growth for in-cistern devices through most of the review period.

The Toilet Care in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toilet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Focus on essentials with efficiency boosts toilet liquids/foam
  • Private label gains as consumers trade down to economise
  • Premium positioning of ecological brands loses some weight
PROSPECTS AND OPPORTUNITIES
  • Convenience considerations to regain impetus as the economy recovers
  • Sustainability focus to gain prominence
  • Housing construction revival to create demand
CATEGORY DATA
  • Table 1 Sales of Toilet Care by Category: Value 2019-2024
  • Table 2 Sales of Toilet Care by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Toilet Care: % Value 2020-2024
  • Table 4 LBN Brand Shares of Toilet Care: % Value 2021-2024
  • Table 5 Forecast Sales of Toilet Care by Category: Value 2024-2029
  • Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
HOME CARE IN NEW ZEALAND
EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2019-2024
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2019-2024
  • Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 10 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 13 Distribution of Home Care by Format: % Value 2019-2024
  • Table 14 Distribution of Home Care by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources