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Air Care in France

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    Report

  • 20 Pages
  • February 2024
  • Region: France
  • Euromonitor International
  • ID: 332618
Sales of air care continued to decline in retail volume terms in 2023. Air care is not generally considered an essential product and therefore as France's economy came under growing pressure in 2022 and 2023 demand continued to drop with consumers focusing their spending on other areas of home care. Despite high inflation the price of air care actually remained relatively stable. The category often needed promotions to drive volume sales and this served to limit value growth.

The Air Care in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

AIR CARE IN FRANCEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Air care comes under pressure as consumers tighten their purse strings
  • Candle air fresheners the standout category
  • Multifunctional, natural and sustainable products continue to find an audience despite economic pressures
PROSPECTS AND OPPORTUNITIES
  • Slow recovery predicted for air care as the category continues to face several challenges
  • Candle air fresheners set to be the standout category
  • Retail landscape presents new opportunities for private label and smaller players
CATEGORY DATA
  • Table 1 Sales of Air Care by Category: Value 2018-2023
  • Table 2 Sales of Air Care by Category: % Value Growth 2018-2023
  • Table 3 Sales of Air Care by Fragrance: Value Ranking 2021-2023
  • Table 4 NBO Company Shares of Air Care: % Value 2019-2023
  • Table 5 LBN Brand Shares of Air Care: % Value 2020-2023
  • Table 6 Forecast Sales of Air Care by Category: Value 2023-2028
  • Table 7 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME CARE IN FRANCE
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 8 Households 2018-2023
MARKET DATA
  • Table 9 Sales of Home Care by Category: Value 2018-2023
  • Table 10 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 12 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 13 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 14 Distribution of Home Care by Format: % Value 2018-2023
  • Table 15 Distribution of Home Care by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 17 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Companies Mentioned Include:
- Lever Fabergé France SA
- Procter & Gamble France SNC
- Reckitt Benckiser France SA
- Henkel France SA
- Colgate-Palmolive France SA
- SC Johnson SAS
- Sara Lee Household & Bodycare France
- Eau Écarlate SA
- Solitaire SA
- Idéal SA
- IBA SA
- Mapa Spontex France
- Société de Diffusion d'Accessoires Automobiles
- Werner & Mertz France SA
- Savonnerie et Parfumerie Bernard, La
- Medo Industries Inc
- Bayer SA