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Air Care in France

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    Report

  • 18 Pages
  • February 2025
  • Region: France
  • Euromonitor International
  • ID: 332618
The air care category in France continued to face significant challenges in 2024 as local consumers prioritised spending on essential items like food over non-essential goods. Air care products, often seen as discretionary, thus witnessed a decline in both volume and value sales. While prices have seen minimal increases, the category’s overall performance has been impacted by reduced purchasing frequency, necessitating promotions to stimulate demand.

The Air Care in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Fresheners.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Air care feels the pressure as consumers’ cost-consciousness continues
  • Candle air fresheners fares better than the rest
  • Multifunctional, natural and sustainable products continue to attract despite economic stress
PROSPECTS AND OPPORTUNITIES
  • Air car category faces challenges in the forecast period
  • Growth anticipated for candles and digitally native vertical brands
  • Retailing developments hold potential for further growth
CATEGORY DATA
  • Table 1 Sales of Air Care by Category: Value 2019-2024
  • Table 2 Sales of Air Care by Category: % Value Growth 2019-2024
  • Table 3 Sales of Air Care by Fragrance: Value Ranking 2022-2024
  • Table 4 NBO Company Shares of Air Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Air Care: % Value 2021-2024
  • Table 6 Forecast Sales of Air Care by Category: Value 2024-2029
  • Table 7 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME CARE IN FRANCE
EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 8 Households 2019-2024
MARKET DATA
  • Table 9 Sales of Home Care by Category: Value 2019-2024
  • Table 10 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 12 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 13 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 14 Distribution of Home Care by Format: % Value 2019-2024
  • Table 15 Distribution of Home Care by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 17 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Companies Mentioned Include:
- Lever Fabergé France SA
- Procter & Gamble France SNC
- Reckitt Benckiser France SA
- Henkel France SA
- Colgate-Palmolive France SA
- SC Johnson SAS
- Sara Lee Household & Bodycare France
- Eau Écarlate SA
- Solitaire SA
- Idéal SA
- IBA SA
- Mapa Spontex France
- Société de Diffusion d'Accessoires Automobiles
- Werner & Mertz France SA
- Savonnerie et Parfumerie Bernard, La
- Medo Industries Inc
- Bayer SA