Concentrates in Colombia

Off-trade volume sales of powder concentrates continued to decline in 2024 in terms of tonnes sold. However, if measured in off-trade RTD volume terms, the trend is the opposite, with the category seeing strong growth compared to the CAGR registered during the review period. This discrepancy can be explained by the reformulation of leading brands like SunTea and Frutiño which replaced sugar with artificial sweeteners. This resulted in consumers needing fewer grams to prepare one litre.

The Concentrates in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Concentrates market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.