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Incontinence Products - Global Strategic Business Report

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    Report

  • 451 Pages
  • February 2025
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 338831
The global market for Incontinence Products was valued at US$14.8 Billion in 2024 and is projected to reach US$20.3 Billion by 2030, growing at a CAGR of 5.4% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

Global Incontinence Products Market - Key Trends & Drivers Summarized

Incontinence products are specialized medical supplies designed to manage urinary and fecal incontinence, providing comfort, hygiene, and dignity to individuals affected by these conditions. These products include absorbent pads, adult diapers, protective underwear, and skin care items, all tailored to meet the needs of different levels of incontinence severity. Incontinence products are essential for maintaining skin integrity, preventing infections, and ensuring a better quality of life for users. They are widely used in various settings, including homes, hospitals, and long-term care facilities, catering to the needs of elderly individuals, people with disabilities, and those recovering from surgery or illness. The design of these products focuses on absorbency, odor control, and comfort, ensuring that users can maintain their daily activities with confidence.

Technological advancements have significantly improved the performance and comfort of incontinence products. Modern materials and manufacturing techniques have led to the development of highly absorbent yet discreet products that provide superior leakage protection and odor control. Innovations such as breathable fabrics, moisture-wicking layers, and skin-friendly materials have enhanced the comfort and skin health of users, reducing the risk of irritation and infections. Additionally, the introduction of gender-specific designs and various sizes has ensured a better fit and improved functionality for different user needs. The development of smart incontinence products, equipped with sensors that monitor moisture levels and alert caregivers, represents a significant leap in managing incontinence with greater precision and care.

The growth in the incontinence products market is driven by several factors, including the aging population, rising prevalence of chronic conditions, and advancements in product design and technology. The global increase in the elderly population, who are more prone to incontinence issues, has significantly boosted the demand for these products. The rising prevalence of chronic conditions such as diabetes, neurological disorders, and mobility impairments, which can lead to incontinence, has further fueled market growth. Technological advancements, such as the development of more discreet, comfortable, and absorbent products, have enhanced user acceptance and expanded the market. Additionally, the increasing awareness of incontinence management and the availability of a wide range of products through various distribution channels have driven market growth. Government initiatives and healthcare policies supporting the provision of incontinence care products in long-term care facilities and home care settings are also contributing to the market's expansion.

Scope of the Study

The report analyzes the Incontinence Products market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.

Segments:

Segment (Disposable Adult Diapers, Disposable Adult Shields, Other Segments); End-Use (Hospitals & Ambulatory Surgical Centers, Other End-Uses).

Geographic Regions/Countries:

World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Key Insights:

  • Market Growth: Understand the significant growth trajectory of the Disposable Adult Diapers segment, which is expected to reach US$12.4 Billion by 2030 with a CAGR of a 5.2%. The Disposable Adult Shields segment is also set to grow at 6.0% CAGR over the analysis period.
  • Regional Analysis: Gain insights into the U.S. market, valued at $4.1 Billion in 2024, and China, forecasted to grow at an impressive 8.8% CAGR to reach $2.0 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Report Features:

  • Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
  • In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
  • Company Profiles: Coverage of major players such as 3M Company, B. Braun Melsungen AG, Cardinal Health, Inc., Coloplast Group, Domtar Corporation and more.
  • Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Why You Should Buy This Report:

  • Detailed Market Analysis: Access a thorough analysis of the Global Incontinence Products Market, covering all major geographic regions and market segments.
  • Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
  • Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Incontinence Products Market.
  • Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

  • How is the Global Incontinence Products Market expected to evolve by 2030?
  • What are the main drivers and restraints affecting the market?
  • Which market segments will grow the most over the forecast period?
  • How will market shares for different regions and segments change by 2030?
  • Who are the leading players in the market, and what are their prospects?

Some of the 66 major companies featured in this Incontinence Products market report include:

  • 3M Company
  • B. Braun Melsungen AG
  • Cardinal Health, Inc.
  • Coloplast Group
  • Domtar Corporation
  • Daio Paper Corporation
  • Abena A/S
  • Drylock Technologies
  • Attends Healthcare Products, Inc.
  • Byram Healthcare
  • Essity Aktiebolag (Publ)
  • Cello Paper Pty., Ltd.
  • Chiaus (Fujian) Industrial Development Co., Ltd.
  • Convatec Group PLC
  • DSG International (Thailand) Public Company Limited

Table of Contents

I. METHODOLOGYMII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Incontinence Products - Global Key Competitors Percentage Market Share in 2024 (E)
  • Incontinence Products Competitor Market Share Scenario Worldwide (in %): 2022E
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • Incontinence Products: A Prelude
  • Global Incontinence Products Market to be driven by Increasing Geriatric Population
  • Developed Regions Continue to Dominate, Developing to Grow Faster
  • Future Growth to Emanate from Developing Countries
  • Global Usage of Incontinence Products by Region: Number of Units per Affected Elderly Population per Year for North America, Western Europe, Eastern Europe, Latin America, and Asia
  • Incontinence Products Market by Channel
  • Worldwide Prevalence of Stress Urinary Incontinence among Women in the Age Group of 15 to 85+ Years for Select Geographic Regions: 2014, 2016, 2018, 2020, and 2022
  • Institutional Market
  • Consumer Market
  • Adult Diapers Dominate the Global Incontinence Care Market
  • Market Thrives on Growing Prevalence of Incontinence
  • Worldwide Prevalence (%) of Urinary Incontinence in Men and Women by Age Group
  • Recent Market Activity
  • WORLD BRANDS
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • MARKET TRENDS
  • Growing Awareness about Incontinence Drives Market Growth
  • Kimberly-Clark's Role in Raising the Incontinence Awareness
  • Players Improve Incontinence Products Performance
  • Aiding Senior Citizens to Choose the Best Diaper
  • Targeting the Male Population
  • Manufacturers Use Stretchable Materials for Comfort and Discreet Fit
  • Smart Diapers: The Latest Innovaton in Adult Diapers
  • Disposable Undergarments Witness Increased Sales
  • Innovation and Advancements - A Key to Adoption and Market Growth
  • Expanding Product Variety
  • Developing Incontinence Products using Advanced Designs and Technology
  • Pull-on Pants: The Latest Fad
  • Japanese-Style Adult Disposable Diapers to Soon Become International Standard
  • Online Sales Offer New Avenues of Growth
  • In-Home Care or Self-Care: Overarching Macro Trend
  • Addressing Women Consumers
  • Non-wovens: The Time Honored Material for Adult Incontinence Care Products Market
  • SAP Content in Select Products Adult Incontinence Products - At a Glance
  • Developments in Airlaid Nonwovens to Help Incontinence Producers
  • A Penchant for Thinness
  • Foraying into Incontinence Products Market: Challenging, Despite Opportunities
  • Product Trends in Incontinence Market
  • Changing the Look
  • Skin Care - The Add-On Feature
  • Manufacturers Look to Expand Consumer Base
  • Rising Focus on Developing Multi-Purpose Products
  • DTC Brands To Garner Increased Attention
  • NorthShore Care Supply's Popularity among Millennials
  • Advancements of Because Market
  • KEY GROWTH DRIVERS & RESTRAINTS
  • Growth Drivers
  • Aging Population - A Key Growth Driver
  • Global Aging Population Statistics for the 65+ Age Group in Million by Geographic Region for the Years 2019, 2025, 2035 and 2050
  • Elderly Population (65+ Years) as a % of Total Population by Developed, Less Developed and Least Developed Regions: 2019 & 2030
  • Female Population Drives Demand
  • Global Female Population by Geographic Region (2021): Percentage Breakdown for Asia-Pacific, Europe, Japan, Latin America, Middle East, South Africa, USA, and Rest of World
  • Female Population as a Percentage of Total Population by Country: 1960, 1980, 2000, 2010, and 2015
  • Longer Life Expectancy Bolsters Market Growth
  • Life Expectancy for Select Countries in Number of Years
  • Rising Middle Class Population Aids Growth
  • Global Middle Class Population (in Millions) and as a Percentage of Total Population: 2005, 2015, 2025 & 2035
  • Global Middle Class Spending (in US$ Trillion) by Geographic Region (2017, 2025P & 2030P)
  • Increasing Obesity Levels Underpin Market Growth
  • Average Per Capita Annual Health Expenditure (In US$) due to Obesity
  • Obesity Prevalence Rate (%) in Select Countries for the Years 2019 and 2030P
  • Growth Inhibitors
  • Increasing Amount of Disposable Incontinence Related Waste
  • Competition from Substitutes and Sanitary Protection Products
4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Recent Past, Current & Future Analysis for Incontinence Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 2: World Historic Review for Incontinence Products by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
  • TABLE 3: World 15-Year Perspective for Incontinence Products by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2025 & 2030
  • TABLE 4: World Recent Past, Current & Future Analysis for Disposable Adult Diapers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 5: World Historic Review for Disposable Adult Diapers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
  • TABLE 6: World 15-Year Perspective for Disposable Adult Diapers by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • TABLE 7: World Recent Past, Current & Future Analysis for Disposable Adult Shields by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 8: World Historic Review for Disposable Adult Shields by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
  • TABLE 9: World 15-Year Perspective for Disposable Adult Shields by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • TABLE 10: World Recent Past, Current & Future Analysis for Other Segments by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 11: World Historic Review for Other Segments by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
  • TABLE 12: World 15-Year Perspective for Other Segments by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • TABLE 13: World Recent Past, Current & Future Analysis for Hospitals & Ambulatory Surgical Centers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 14: World Historic Review for Hospitals & Ambulatory Surgical Centers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
  • TABLE 15: World 15-Year Perspective for Hospitals & Ambulatory Surgical Centers by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • TABLE 16: World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 17: World Historic Review for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2015 through 2023 and % CAGR
  • TABLE 18: World 15-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
  • TABLE 19: World Incontinence Products Market Analysis of Annual Sales in US$ Thousand for Years 2015 through 2030
III. MARKET ANALYSIS
UNITED STATES
  • Incontinence Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
  • Ageing Demographics: A Key Market Driver
  • North American Elderly Population by Age Group: 1975-2050
  • Adult Incontinence Market on a Growth Trajectory
  • Urinary Bladder Cancer Estimated New Cases by State: 2018
  • Adult Diapers Account for a Major Share of the Incontinence Market
  • Market Analytics
CANADA
JAPAN
  • Adult Diapers - The Largest Incontinence Product Segment
  • Competition
  • Products for Moderate Incontinence
  • Light Incontinence Products
  • Graying Population Spurs Growth of Adult Disposable Diapers
  • Japanese Aging Population in Percentage of Population: 1980-2095
  • Market Analytics
  • Select Adult Disposable Diaper Brands in Japan
  • Innovative Products Fuel Sales
  • Japan Proposes New Standards for Adult Disposable Diapers Evaluation
  • A Move towards Comfort and Independence
  • Growing Concerns about Used Diapers
  • Distribution Structure
CHINA
  • An Overview of China's Incontinence Products Market
  • Competition
  • Demand for Adult Diapers Poised to Grow
  • Market Analytics
EUROPE
  • Market Facts & Figures
  • European Incontinence Products Market: Competitor Market Share Scenario (in %) for 2022 & 2030
  • Disposable Adult Diapers (Segment) Market Share (in %) by Company in Europe: 2022 & 2030
  • Disposable Adult Shields (Segment) Market Share (in %) of Major Players in Europe: 2022 & 2030
  • Incontinence Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
  • Europe: The Largest Region for Incontinence Care Products
  • Urinary Incontinence Prevalence (%) in Western Europe by Age Group
  • Ageing Population Boosts Demand
  • 65+ Population as % of Total Population in Europe for Select Countries: 2016
  • Distribution Channels
  • Underpads - A Waning Product Category
  • Market Analytics
FRANCE
  • Incontinence Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
  • Incontinence Products - A Potential Market
  • Underpads - Losing Consumer Appeal
GERMANY
  • The Leading European Market for Incontinence Products
  • German Adult Incontinence Market by Leading Player (2021E): Market Share Breakdown of Sale
  • Distribution Dynamics
ITALY
  • Incontinence Products Poised to Grow
  • Competitive Landscape
  • Italian Incontinence Products Market by Leading Player (2021): Percentage Breakdown of Value Sales for Fater, Essity and Others
UNITED KINGDOM
  • A Lucrative Market for Incontinence Products
  • Rising Significance of Private Labels
SPAIN
  • Steady Growth for Incontinence Products Market
RUSSIA
  • Small Yet Growing Market for Incontinence Products
  • Competitive Structure
REST OF EUROPE
  • Key Regional Markets
  • Belgium
  • Portugal
  • Sweden
  • Swedish Adult Incontinence Products Market by Leading Player (2021): Percentage Market Share Breakdown of Sales for SCA Hygiene Products AB and Others
  • The Netherlands
ASIA-PACIFIC
  • Incontinence Products Market
  • Asian Incontinence Market by Leading Player (2021): Market Share Breakdown of Value Sales for Unicharm, Livedo, Daio, Kao, Essity, and Others
  • India & China Offer Significant Growth Opportunities
AUSTRALIA
INDIA
  • Incontinence Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
  • Incontinence Products Market: An Insight
  • Indian Incontinence Products Market by Leading Player (2021): Percentage Market Share Breakdown of Volume Sales for Nobel Hygiene India Ltd. and Others
  • Demand for Adult Diapers on the Rise
SOUTH KOREA
REST OF ASIA-PACIFIC
  • Key Regional Markets
  • Taiwan
  • Thailand
  • Thailand Adult Incontinence Products Market by Leading Player (2021): Percentage Market Share Breakdown of Value Sales
  • Indonesia
  • Malaysia
  • Hong Kong
LATIN AMERICA
ARGENTINA
  • Incontinence Products Market in Argentina
BRAZIL
  • Incontinence Products Market: Promising Opportunities
MEXICO
  • Incontinence Products Market in Mexico
  • Mexican Incontinence Products Market by Leading Player (2021): Percentage Breakdown of Retail Value Sales for Essity, Kimberly-Clark de Mexico SA de CV, Productos Internacionales Mabe SA de CV, and Others
REST OF LATIN AMERICA
  • THE MIDDLE EAST
AFRICA
  • Incontinence Products Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
  • Leading Players in the South African Adult Incontinence Products Market (2021): Percentage Share Breakdown of Value Sales for Essity, Hartmann-Vitamed (Pty) Ltd., and Others
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • 3M Company
  • B. Braun Melsungen AG
  • Cardinal Health, Inc.
  • Coloplast Group
  • Domtar Corporation
  • Daio Paper Corporation
  • Abena A/S
  • Drylock Technologies
  • Attends Healthcare Products, Inc.
  • Byram Healthcare
  • Essity Aktiebolag (Publ)
  • Cello Paper Pty., Ltd.
  • Chiaus (Fujian) Industrial Development Co., Ltd.
  • Convatec Group PLC
  • DSG International (Thailand) Public Company Limited

Table Information