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Alcoholic Drinks in Tunisia

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    Report

  • 52 Pages
  • June 2024
  • Region: Tunisia
  • Euromonitor International
  • ID: 339718
In 2023, alcoholic drinks presents a challenging landscape characterised by significant price increases and declining demand across major subcategories including beer, wine, and spirits. This decline is primarily attributed to the diminishing purchasing power of local consumers and the impact of inflation. Rising prices placed strains on consumers' budgets, resulting in decreased affordability and dampened demand for alcoholic beverages.

The Alcoholic Drinks in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Summary 1 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook:
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 3 Research Sources
BEER IN TUNISIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Declining market dynamics
  • Rise of "El Beya" beer
  • Sustained leadership of "Celtia" beer
PROSPECTS AND OPPORTUNITIES
  • Impact of taxation on market dynamics
  • Surge in demand for non/low alcohol beer
  • Persistence of local production
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 4 Lager by Price Band 2023
CATEGORY DATA
  • Table 17 Sales of Beer by Category: Total Volume 2018-2023
  • Table 18 Sales of Beer by Category: Total Value 2018-2023
  • Table 19 Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 20 Sales of Beer by Category: % Total Value Growth 2018-2023
  • Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
  • Table 22 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 25 GBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 26 NBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2023
  • Table 28 Forecast Sales of Beer by Category: Total Volume 2023-2028
  • Table 29 Forecast Sales of Beer by Category: Total Value 2023-2028
  • Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
  • Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN TUNISIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Narrowing gap between imported and local wine
  • Surge in Rosé wine consumption
  • Dominance of Les Vignerons de Carthage
PROSPECTS AND OPPORTUNITIES
  • Potential introduction of non-alcoholic wine
  • Development of imported wine
  • Growth in on-trade channels driving consumer awareness
CATEGORY DATA
  • Table 32 Sales of Wine by Category: Total Volume 2018-2023
  • Table 33 Sales of Wine by Category: Total Value 2018-2023
  • Table 34 Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 35 Sales of Wine by Category: % Total Value Growth 2018-2023
  • Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
  • Table 37 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
  • Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 40 Forecast Sales of Wine by Category: Total Volume 2023-2028
  • Table 41 Forecast Sales of Wine by Category: Total Value 2023-2028
  • Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
  • Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN TUNISIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Challenges in the spirits area
  • Decline in whiskies
  • Poliakov Vodka's popularity
PROSPECTS AND OPPORTUNITIES
  • Rise of economic spirits
  • Impact of inflation and price hikes
  • Role of on-trade sales
CATEGORY DATA
  • Table 44 Sales of Spirits by Category: Total Volume 2018-2023
  • Table 45 Sales of Spirits by Category: Total Value 2018-2023
  • Table 46 Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 47 Sales of Spirits by Category: % Total Value Growth 2018-2023
  • Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
  • Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
  • Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 52 GBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 53 NBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 54 LBN Brand Shares of Spirits: % Total Volume 2019-2023
  • Table 55 Forecast Sales of Spirits by Category: Total Volume 2023-2028
  • Table 56 Forecast Sales of Spirits by Category: Total Value 2023-2028
  • Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
  • Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
RTDS IN TUNISIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Historical volume increase driven by RTDs
  • Exo Mix dominates the product area
  • Sunset RTDs face decline
PROSPECTS AND OPPORTUNITIES
  • Dynamic outlook
  • Challenges for Exo's leadership
  • Role of social media in marketing
CATEGORY DATA
  • Table 59 Sales of RTDs by Category: Total Volume 2018-2023
  • Table 60 Sales of RTDs by Category: Total Value 2018-2023
  • Table 61 Sales of RTDs by Category: % Total Volume Growth 2018-2023
  • Table 62 Sales of RTDs by Category: % Total Value Growth 2018-2023
  • Table 63 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
  • Table 64 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
  • Table 65 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 66 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 67 GBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 68 NBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 69 LBN Brand Shares of RTDs: % Total Volume 2019-2023
  • Table 70 Forecast Sales of RTDs by Category: Total Volume 2023-2028
  • Table 71 Forecast Sales of RTDs by Category: Total Value 2023-2028
  • Table 72 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
  • Table 73 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Companies Mentioned:
- Societe Tardi
- Grand Distillerie De La Soukra
- Societe Frigorifique Et Brasserie De Tunis (Sfbt)
- Union Centrales Des Cooperatives Viticoles (Uccv)

Product coverage:
- Beer
- Cider/perry
- RTDs/High-strength premixes
- Spirits
- Wine