Baby Food in the United Kingdom

Retail volumes of baby food in the UK continue to be significantly impacted by persistent inflation. Demand in 2022 witnessed some recovery from pandemic-induced disruptions, with noticeable retail volume growth in milk formula. However, inflation reached new highs, and persisted throughout 2023. Many parents faced financial pressures, with some resorting to desperate measures such as the theft of formula milk from retailers, highlighting the gravity of the situation.

The Baby Food in United Kingdom report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baby Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.