+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Deodorants in the US

  • PDF Icon

    Report

  • 26 Pages
  • May 2024
  • Region: United States
  • Euromonitor International
  • ID: 339753
Deodorants continued to see double-digit current value growth in the US in 2023. Strong performances were led by deodorant sticks, followed by deodorant sprays, deodorant roll-ons, and deodorant creams. Deodorant pumps was the only format within deodorants to post a slight value decline in 2023, as innovation in deodorising underarm care is often led by either the stick or spray format.

The Deodorants in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Double-digit value growth momentum
  • Renaissance in deodorants through premiumisation
  • Increased range of deodorants suited for different consumer demographics leads to new opportunities
PROSPECTS AND OPPORTUNITIES
  • Whole-body deodorant expected to gain traction
  • Deodorant as a scent expression in fragrance matching
  • Format champion: Popularity of serum roll-ons expected to increase
CATEGORY DATA
  • Table 1 Sales of Deodorants by Category: Value 2018-2023
  • Table 2 Sales of Deodorants by Category: % Value Growth 2018-2023
  • Table 3 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
  • Table 4 NBO Company Shares of Deodorants: % Value 2019-2023
  • Table 5 LBN Brand Shares of Deodorants: % Value 2020-2023
  • Table 6 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
  • Table 7 Forecast Sales of Deodorants by Category: Value 2023-2028
  • Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
  • Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN THE US
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources