The global market for Mobile Augmented Reality (MAR) is estimated at US$14.1 Billion in 2023 and is projected to reach US$84.1 Billion by 2030, growing at a CAGR of 29.1% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.
Several growth drivers contribute to the adoption and development of MAR technology. Enhanced mobile connectivity, particularly with the rollout of 5G networks, allows MAR applications to operate with higher bandwidth and lower latency, supporting more complex AR experiences. The development of AR-specific hardware and accessories, such as AR glasses and advanced sensors, further enriches MAR experiences beyond what standard smartphones might offer. Cross-industry collaborations are spawning bespoke AR solutions tailored to specific needs, expanding MAR`s applicability across fields such as automotive, real estate, and healthcare. Additionally, cultural acceptance of digital technologies is increasing as digital interactions become more embedded in daily life, lowering cultural barriers and fostering a quicker adoption of MAR. Moreover, privacy and security enhancements in AR platforms are crucial in encouraging wider adoption by ensuring compliance with stringent data protection regulations, thereby making MAR more appealing in privacy-sensitive markets. These factors collectively foster a robust ecosystem for MAR, ensuring its continued growth and integration into a wide range of digital experiences.
Several growth drivers contribute to the adoption and development of MAR technology. Enhanced mobile connectivity, particularly with the rollout of 5G networks, allows MAR applications to operate with higher bandwidth and lower latency, supporting more complex AR experiences. The development of AR-specific hardware and accessories, such as AR glasses and advanced sensors, further enriches MAR experiences beyond what standard smartphones might offer. Cross-industry collaborations are spawning bespoke AR solutions tailored to specific needs, expanding MAR`s applicability across fields such as automotive, real estate, and healthcare. Additionally, cultural acceptance of digital technologies is increasing as digital interactions become more embedded in daily life, lowering cultural barriers and fostering a quicker adoption of MAR. Moreover, privacy and security enhancements in AR platforms are crucial in encouraging wider adoption by ensuring compliance with stringent data protection regulations, thereby making MAR more appealing in privacy-sensitive markets. These factors collectively foster a robust ecosystem for MAR, ensuring its continued growth and integration into a wide range of digital experiences.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Mobile Augmented Reality Software segment, which is expected to reach US$44.9 Billion by 2030 with a CAGR of a 25.3%. The Mobile Augmented Reality Services segment is also set to grow at 35.0% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, estimated at $3.8 Billion in 2023, and China, forecasted to grow at an impressive 27.8% CAGR to reach $12.6 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Mobile Augmented Reality (MAR) Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Mobile Augmented Reality (MAR) Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Mobile Augmented Reality (MAR) Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2023 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of major players such as Apple Inc., Augmensys GmbH, Augment, and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Select Competitors (Total 113 Featured):
- Apple Inc.
- Augmensys GmbH
- Augment
- Augmented Pixels Inc.
- Blippar
- Catchoom Technologies
- DAQRI
- Google Inc.
- Gravity Jack
- Hunter Research and Technology, LLC
- LM3LABS Corp.
- Marxent Labs LLC
- Mollejuo Software, Inc.
- Mybrana Network S.L.
- Niantic, Inc.
- Occipital Inc.
- Seabery Augmented Technology
- Snap, Inc.
- ViewAR GmbH
- VividWorks Ltd.
- Wikitude GmbH
- Zappar Ltd.
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIII. MARKET ANALYSISIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
UNITED STATES
CANADA
JAPAN
CHINA
EUROPE
FRANCE
GERMANY
ITALY
UNITED KINGDOM
REST OF EUROPE
ASIA-PACIFIC
REST OF WORLD
Companies Mentioned
- Apple Inc.
- Augmensys GmbH
- Augment
- Augmented Pixels Inc.
- Blippar
- Catchoom Technologies
- DAQRI
- Google Inc.
- Gravity Jack
- Hunter Research and Technology, LLC
- LM3LABS Corp.
- Marxent Labs LLC
- Mollejuo Software, Inc.
- Mybrana Network S.L.
- Niantic, Inc.
- Occipital Inc.
- Seabery Augmented Technology
- Snap, Inc.
- ViewAR GmbH
- VividWorks Ltd.
- Wikitude GmbH
- Zappar Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 229 |
| Published | December 2024 |
| Forecast Period | 2023 - 2030 |
| Estimated Market Value ( USD | $ 14.1 Billion |
| Forecasted Market Value ( USD | $ 84.1 Billion |
| Compound Annual Growth Rate | 29.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 22 |
