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Gardening in France

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    Report

  • 20 Pages
  • May 2024
  • Region: France
  • Euromonitor International
  • ID: 339808
In 2023, indoor plants experienced a surge in popularity in France, driven by the urban residents' growing desire to connect with nature within their homes. The trend towards indoor gardening is fuelled by the perceived health benefits plants offer, such as improved air quality and enhanced mental wellbeing. City dwellers are keen to create miniature green havens in their living spaces to gain such benefits.

The Gardening in France report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Gardening market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Indoor plants witness further growth due to health benefits and gifting occasions
  • Serres Tonneau introduces an innovative rain collection kit
  • Jardiland consolidates its lead with consumer-centric approach
PROSPECTS AND OPPORTUNITIES
  • Gardening is expected to be negatively impacted by shift in consumers’ priorities
  • Naturalness and sustainability trends are expected to gain traction
  • New French law could promote composting among local consumers
CATEGORY DATA
  • Table 1 Sales of Gardening by Category: Value 2018-2023
  • Table 2 Sales of Gardening by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Gardening: % Value 2019-2023
  • Table 4 LBN Brand Shares of Gardening: % Value 2020-2023
  • Table 5 Distribution of Gardening by Format: % Value 2018-2023
  • Table 6 Forecast Sales of Gardening by Category: Value 2023-2028
  • Table 7 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME AND GARDEN IN FRANCE
EXECUTIVE SUMMARY
  • Home and garden in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 8 Sales of Home and Garden by Category: Value 2018-2023
  • Table 9 Sales of Home and Garden by Category: % Value Growth 2018-2023
  • Table 10 NBO Company Shares of Home and Garden: % Value 2019-2023
  • Table 11 LBN Brand Shares of Home and Garden: % Value 2020-2023
  • Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
  • Table 13 Distribution of Home and Garden by Format: % Value 2018-2023
  • Table 14 Distribution of Home and Garden by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Home and Garden by Category: Value 2023-2028
  • Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources