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Gardening in the Netherlands

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    Report

  • 18 Pages
  • June 2024
  • Region: Netherlands
  • Euromonitor International
  • ID: 339821
Fertiliser experienced slower growth in current value terms in 2023. Despite the Netherlands' strong tradition of horticulture and gardening, with a significant portion of the population actively engaged in these activities, the demand for fertiliser faced challenges. The market for high-quality fertiliser to nourish and enhance plant growth remained steady but did not see significant expansion in 2023 with economic pressures forcing consumers to focus on more essential purchases.

The Gardening in Netherlands report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Gardening market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Fertiliser sales come under the microscope as economic and environmental concerns impact demand
  • Dutch consumers developing green fingers in 2023
  • Increase in remote working arrangements boosts demand for indoor plants
PROSPECTS AND OPPORTUNITIES
  • Growing desire for convenience expected to inform purchasing decisions within lawn mowers
  • Herbicides set to benefit from growing interest in garden maintenance and weed control
  • Indoor plants likely to remain popular in the Netherlands
CATEGORY DATA
  • Table 1 Sales of Gardening by Category: Value 2018-2023
  • Table 2 Sales of Gardening by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Gardening: % Value 2019-2023
  • Table 4 LBN Brand Shares of Gardening: % Value 2020-2023
  • Table 5 Distribution of Gardening by Format: % Value 2018-2023
  • Table 6 Forecast Sales of Gardening by Category: Value 2023-2028
  • Table 7 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME AND GARDEN IN THE NETHERLANDS
EXECUTIVE SUMMARY
  • Home and garden in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 8 Sales of Home and Garden by Category: Value 2018-2023
  • Table 9 Sales of Home and Garden by Category: % Value Growth 2018-2023
  • Table 10 NBO Company Shares of Home and Garden: % Value 2019-2023
  • Table 11 LBN Brand Shares of Home and Garden: % Value 2020-2023
  • Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
  • Table 13 Distribution of Home and Garden by Format: % Value 2018-2023
  • Table 14 Distribution of Home and Garden by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Home and Garden by Category: Value 2023-2028
  • Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources