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Home Furnishings in Germany

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    Report

  • 22 Pages
  • May 2024
  • Region: Germany
  • Euromonitor International
  • ID: 339842
In 2023, home furnishings in Germany witnessed a significant contraction of value sales, driven by adverse macroeconomic conditions. The country’s GDP declined in 2023, and geopolitical tensions, such as the war in Ukraine, continued to fuel uncertainty in global markets. The housing market in Germany contracted significantly in 2023, with rising raw materials prices also leading to the abandonment of several housing projects, resulting in declining housing prices.

The Home Furnishings in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Furnishings market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Inflation and macroeconomic factors behind decline in sales of home furnishings
  • Declining housing market drives demand for space-saving furniture
  • Consumers seek omnichannel approach due to benefits from both online and offline channels
PROSPECTS AND OPPORTUNITIES
  • Macroeconomic difficulties to constrain furniture sales over forecast period
  • Growing demand for sustainable home furnishings set to continue in Germany
CATEGORY DATA
  • Table 1 Sales of Home Furnishings by Category: Value 2018-2023
  • Table 2 Sales of Home Furnishings by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Home Furnishings: % Value 2019-2023
  • Table 4 LBN Brand Shares of Home Furnishings: % Value 2020-2023
  • Table 5 LBN Brand Shares of Light Sources: % Value 2020-2023
  • Table 6 Distribution of Home Furnishings by Format: % Value 2018-2023
  • Table 7 Forecast Sales of Home Furnishings by Category: Value 2023-2028
  • Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME AND GARDEN IN GERMANY
EXECUTIVE SUMMARY
  • Home and garden in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 9 Sales of Home and Garden by Category: Value 2018-2023
  • Table 10 Sales of Home and Garden by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Home and Garden: % Value 2019-2023
  • Table 12 LBN Brand Shares of Home and Garden: % Value 2020-2023
  • Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
  • Table 14 Distribution of Home and Garden by Format: % Value 2018-2023
  • Table 15 Distribution of Home and Garden by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Home and Garden by Category: Value 2023-2028
  • Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources