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Home Furnishings in Turkey

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    Report

  • 22 Pages
  • June 2024
  • Region: Turkey
  • Euromonitor International
  • ID: 339851
Home furnishings saw robust growth in Turkey in 2023, with one successful category being that of bath textiles. This is attributed to the increased emphasis on home hygiene and health and wellbeing, which has led consumers to invest in affordable and pleasing bathroom products to enhance their bathing experiences.

The Home Furnishings in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Furnishings market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Bath textiles benefit from Turkey’s manufacturing capabilities
  • Beds of durable quality benefit from consumers opting for long-lasting products
  • Sales in window covering supported by rising urbanisation trends
PROSPECTS AND OPPORTUNITIES
  • Remote working arrangements will continue to support sales of home office furniture
  • Sustainability trends and energy-saving benefits support sales in LED lighting
  • “Marriage season” remains a driver of sales in home furnishings
CATEGORY DATA
  • Table 1 Sales of Home Furnishings by Category: Value 2018-2023
  • Table 2 Sales of Home Furnishings by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Home Furnishings: % Value 2019-2023
  • Table 4 LBN Brand Shares of Home Furnishings: % Value 2020-2023
  • Table 5 LBN Brand Shares of Light Sources: % Value 2020-2023
  • Table 6 Distribution of Home Furnishings by Format: % Value 2018-2023
  • Table 7 Forecast Sales of Home Furnishings by Category: Value 2023-2028
  • Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME AND GARDEN IN TURKEY
EXECUTIVE SUMMARY
  • Home and garden in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 9 Sales of Home and Garden by Category: Value 2018-2023
  • Table 10 Sales of Home and Garden by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Home and Garden: % Value 2019-2023
  • Table 12 LBN Brand Shares of Home and Garden: % Value 2020-2023
  • Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
  • Table 14 Distribution of Home and Garden by Format: % Value 2018-2023
  • Table 15 Distribution of Home and Garden by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Home and Garden by Category: Value 2023-2028
  • Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources