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Soft Drinks in Cameroon

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    Report

  • 65 Pages
  • January 2025
  • Region: Cameroon
  • Euromonitor International
  • ID: 342859
Cameroon’s inflation rate is expected to remain at approximately 7% by the end of 2024, as reported by the National Institute of Statistics, reflecting the compounded effects of a 15% price adjustment at the pump since 1 February 2024 and subsequent increases in the costs of transportation, foodstuffs, and manufactured goods.

The Soft Drinks in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN CAMEROONKEY DATA FINDINGS
2024 DEVELOPMENTS
  • High price sensitivity restricts demand for premium carbonates such as fruity cocktails
  • Surging demand for orange carbonates while cola and energy drinks replace tonics as preferred mixers
  • Brewers adapt to health trends with new fruity cocktail carbonates to offset challenges
PROSPECTS AND OPPORTUNITIES
  • Rising costs and retailer-led price hikes likely to trigger official carbonate price increases
  • Coca-Cola bottling resumes locally as health and sustainability trends shape market dynamics
  • Non-Cola carbonates to benefit from fruity cocktail growth while tonics face continued decline
CATEGORY DATA
  • Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
  • Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
  • Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
  • Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
  • Table 37 Off-trade Sales of Carbonates by Category: Volume 2019-2024
  • Table 38 Off-trade Sales of Carbonates by Category: Value 2019-2024
  • Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
  • Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
  • Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
  • Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
  • Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
  • Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
  • Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
  • Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
  • Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2024-2029
  • Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2024-2029
JUICE IN CAMEROONKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Price sensitivity hits 100% juice category hard as prices rise and cheaper healthier alternatives gain traction
  • 100% juice remains top performer despite price hikes and inflation, while nectars struggle amidst supply issues and major market exits
  • Artisans embrace sustainable packaging for 100% juice: Recycled glass and PET bottles gain popularity amidst funding constraints
PROSPECTS AND OPPORTUNITIES
  • Overcoming juice pricing challenges amid lingering effects of inflation
  • Rebounding 100% natural juice, growing popularity of affordable pouch drinks, and struggles of reconstituted juice
  • Rising health trends and growing cocktail culture provide avenues for growth in the juice market
CATEGORY DATA
  • Table 53 Off-trade Sales of Juice by Category: Volume 2019-2024
  • Table 54 Off-trade Sales of Juice by Category: Value 2019-2024
  • Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
  • Table 56 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
  • Table 57 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
  • Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
  • Table 59 NBO Company Shares of Off-trade Juice: % Value 2020-2024
  • Table 60 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
  • Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
  • Table 62 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
  • Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
  • Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
BOTTLED WATER IN CAMEROONKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Heightened price sensitivity fuels intense competition in bottled water
  • Still natural mineral water retains dominance while carbonated water struggles with limited appeal
  • Source du Pays continues to dominate
PROSPECTS AND OPPORTUNITIES
  • Addressing challenges of rising input costs amidst price wars
  • Growth potential in bulk bottled water amid declining tap water infrastructure
  • Still natural mineral water to continue dominance as carbonated and flavoured waters struggle
CATEGORY DATA
  • Table 65 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
  • Table 66 Off-trade Sales of Bottled Water by Category: Value 2019-2024
  • Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
  • Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
  • Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
  • Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
  • Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
  • Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
ENERGY DRINKS IN CAMEROONKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Young male demographic drives strong demand; Source du Pays consolidates leadership
  • On-trade consumption growth boosts premium brand appeal
  • Local brands dominate energy drinks in Cameroon due to price sensitivity
PROSPECTS AND OPPORTUNITIES
  • Health concerns emerge amidst rising energy drink consumption among youth
  • Expanding market potential due to young male demographic and untapped female demographic
  • Affordable energy drinks to thrive amidst price-sensitive consumers
CATEGORY DATA
  • Table 77 Off-trade Sales of Energy Drinks: Volume 2019-2024
  • Table 78 Off-trade Sales of Energy Drinks: Value 2019-2024
  • Table 79 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
  • Table 80 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
  • Table 81 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
  • Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
  • Table 83 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
  • Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
  • Table 85 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
  • Table 86 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
  • Table 87 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
  • Table 88 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
CONCENTRATES IN CAMEROONKEY DATA FINDINGS
2024 DEVELOPMENTS
  • The issue of value perception beyond pricing
  • Concentrates struggle in Cameroon: High prices, health concerns, and preference for alternatives drive decline
  • Private label brands fill SABC void in liquid concentrates while leveraging strategic promotions
PROSPECTS AND OPPORTUNITIES
  • Supermarkets poised to gain dominance over forecast period
  • Expanding use of liquid concentrates creates opportunities for growth
  • Health concerns restrict concentrates
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 89 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
  • Table 90 Off-trade Sales of Concentrates by Category: Value 2019-2024
  • Table 91 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
  • Table 92 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
  • Table 93 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024
  • Table 94 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
  • Table 95 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
  • Table 96 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
  • Table 97 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
  • Table 98 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
  • Table 99 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
  • Table 100 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
  • Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
  • Table 102 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
  • Table 103 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
  • Table 104 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
RTD TEA IN CAMEROONKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Fall in volume sales in 2024
  • Lipton Ice maintains lead thanks to global recognition as a high-quality brand
  • Lack of marketing weakens consumer awareness
PROSPECTS AND OPPORTUNITIES
  • Further fall in volume sales over forecast period
  • Channel trends define future sales of RTD tea as a niche and premium product
  • Need for more innovation and stronger marketing push to boost volume sales
CATEGORY DATA
  • Table 105 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
  • Table 106 Off-trade Sales of RTD Tea by Category: Value 2019-2024
  • Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
  • Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
  • Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
  • Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
  • Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
  • Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
  • Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
  • Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
  • Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
  • Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029