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Soft Drinks in Cameroon

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    Report

  • 67 Pages
  • January 2024
  • Region: Cameroon
  • Euromonitor International
  • ID: 342859
Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as well as widespread poverty, restrains growth somewhat and this continues into 2023. With this background, soft drinks is expected to register a moderate increase in volume sales, partly supported by a continuing growing population.

The Soft Drinks in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 17 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 18 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN CAMEROONKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Stable prices ensure sustained volume demand
  • Lack of reduced sugar options
  • SABC launches offerings in direct competition with Coca-Cola
PROSPECTS AND OPPORTUNITIES
  • Continuing shift to PET packaging
  • Further shake-up within cola carbonates over forecast period
  • Potential opening for reduced sugar non-cola carbonates
CATEGORY DATA
  • Table 29 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
  • Table 30 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
  • Table 31 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
  • Table 32 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
  • Table 33 Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 34 Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 35 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 36 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 37 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
  • Table 38 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
  • Table 39 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
  • Table 40 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
  • Table 41 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
  • Table 42 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
  • Table 43 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
  • Table 44 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
JUICE IN CAMEROONKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Continuing price rises dampen volume demand
  • BVS files for bankruptcy
  • Diverse packaging offerings
PROSPECTS AND OPPORTUNITIES
  • Increased price competition over forecast period
  • Gracedom plans to enter juice segment
  • Opportunity for establishment of cold-press juice outlets
CATEGORY DATA
  • Table 45 Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 46 Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 47 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 48 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
  • Table 49 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
  • Table 50 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
  • Table 51 NBO Company Shares of Off-trade Juice: % Value 2019-2023
  • Table 52 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
  • Table 53 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
  • Table 54 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
  • Table 55 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
  • Table 56 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN CAMEROONKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Unstable supply of tap water ensures demand
  • Still bottled water accounts for most volume sales
  • Source du Pays continues to dominate
PROSPECTS AND OPPORTUNITIES
  • Continued high demand, due to lack of clean tap water
  • New competitor on the block
  • Local brands continue to dominate
CATEGORY DATA
  • Table 57 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 58 Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 59 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 60 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
  • Table 61 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
  • Table 62 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
  • Table 63 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
  • Table 64 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
  • Table 65 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
  • Table 66 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
  • Table 67 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
  • Table 68 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN CAMEROON2023 DEVELOPMENTSENERGY DRINKS IN CAMEROONKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Healthy volume growth in 2023
  • Two locally bottled brands continue to dominate
  • Energy drinks popular among men
PROSPECTS AND OPPORTUNITIES
  • Continued healthy volume growth over forecast period
  • Locally bottled brands gain further volume share
  • Opportunity for reduced sugar offerings
CATEGORY DATA
  • Table 69 Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 70 Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 71 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 72 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
  • Table 73 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
  • Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
  • Table 75 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
  • Table 76 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
  • Table 77 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
  • Table 78 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
  • Table 79 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
  • Table 80 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN CAMEROONKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Limited volume growth in 2023
  • Private label accounts for most volume sales
  • Lack of promotion further stymies growth
PROSPECTS AND OPPORTUNITIES
  • Supermarkets poised to gain dominance over forecast period
  • Expanding use of liquid concentrates creates opportunities for growth
  • Health concerns restrict concentrates
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 ncentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 81 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 82 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 83 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 84 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 85 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2019-2023
  • Table 86 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 87 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 88 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 89 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
  • Table 90 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
  • Table 91 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
  • Table 92 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
  • Table 93 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 94 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 95 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 96 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN CAMEROONKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Fall in volume sales in 2023
  • Lipton Ice maintains lead thanks to global recognition as a high-quality brand
  • Lack of marketing weakens consumer awareness
PROSPECTS AND OPPORTUNITIES
  • Further fall in volume sales over forecast period
  • Channel trends define future sales of RTD tea as a niche and premium product
  • Need for more innovation and stronger marketing push to boost volume sales
CATEGORY DATA
  • Table 97 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 98 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 99 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 100 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 101 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 102 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 103 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 104 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 105 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 106 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 107 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 108 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN CAMEROON
  • 2023 DEVELOPMENTS