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Soft Drinks in Nigeria

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    Report

  • 69 Pages
  • December 2023
  • Region: Nigeria
  • Euromonitor International
  • ID: 342861
Bottled water maintained its status as the fastest-growing soft drink in Nigeria throughout 2023. The persistent challenges in accessing safe drinking water, compounded by unreliable electricity supply, especially in the country's hot climate, continued to drive its robust performance. Over half of the population opted for packaged water, particularly pouch and sachet varieties, on a daily basis.

The Soft Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
APPENDIX
  • Fountain sales in Nigeria
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumer behaviour and market influence
  • Packaging innovations and consumer accessibility
  • Leading players and landscape dynamics
PROSPECTS AND OPPORTUNITIES
  • Challenges and health-conscious consumers
  • Economic pressures and packaging adaptations
  • Growth challenges and economic factors
CATEGORY DATA
  • Table 27 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
  • Table 28 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
  • Table 29 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
  • Table 30 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
  • Table 31 Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 32 Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 33 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 34 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 35 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
  • Table 36 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
  • Table 37 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
  • Table 38 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
  • Table 39 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
  • Table 40 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
  • Table 41 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
  • Table 42 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
JUICE IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • On-trade consumption and collaborative sales strategies
  • Rites Food's innovation and health focus
  • CHI's resilience and product diversification
PROSPECTS AND OPPORTUNITIES
  • Diversification drives growth
  • Price dynamics and consumer preferences
  • Projected growth and drivers
CATEGORY DATA
  • Table 43 Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 44 Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 45 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 46 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
  • Table 47 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
  • Table 48 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
  • Table 49 NBO Company Shares of Off-trade Juice: % Value 2019-2023
  • Table 50 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
  • Table 51 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
  • Table 52 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
  • Table 53 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
  • Table 54 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • On-trade channels drive bottled water sales
  • Fragmentation and price challenges
  • Nestlé's dominance in bottled water
PROSPECTS AND OPPORTUNITIES
  • Anticipated growth in bottled water demand
  • Still bottled water steers growth
  • Price escalation and competitive strategies
CATEGORY DATA
  • Table 55 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 56 Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 57 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 58 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
  • Table 59 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
  • Table 60 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
  • Table 61 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
  • Table 62 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
  • Table 63 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
  • Table 64 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
  • Table 65 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
  • Table 66 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Evolving dynamics impact growth
  • Lucozade's dominance in sports drinks
  • Sustained leadership by Suntory
PROSPECTS AND OPPORTUNITIES
  • Suntory's strategic growth plans
  • Enhanced visibility through retail expansion
  • Expanding product offerings for active lifestyles
CATEGORY DATA
  • Table 67 Off-trade Sales of Sports Drinks: Volume 2018-2023
  • Table 68 Off-trade Sales of Sports Drinks: Value 2018-2023
  • Table 69 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
  • Table 70 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
  • Table 71 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
  • Table 72 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
  • Table 73 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
  • Table 74 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
  • Table 75 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
  • Table 76 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
  • Table 77 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
  • Table 78 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Innovations shaping energy drinks
  • Lucozade’s domination and health appeal
  • Boxi’s disruptive entry into the energy drinks landscape
PROSPECTS AND OPPORTUNITIES
  • Rise of 'natural' energy drinks in Nigeria
  • Evolving strategies and innovations in energy drink marketing
  • Energy drinks in urban nightlife and alcoholic mixology
CATEGORY DATA
  • Table 79 Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 80 Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 81 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 82 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
  • Table 83 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
  • Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
  • Table 85 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
  • Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
  • Table 87 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
  • Table 88 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
  • Table 89 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
  • Table 90 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Challenges and prospects in concentrates
  • Ribena's reign in liquid concentrates
  • Nutri C's standout presence in powder concentrates
PROSPECTS AND OPPORTUNITIES
  • Evolving Dynamics of Concentrates
  • Divergent growth trajectories for concentrates
  • Competing alternatives and growth opportunities
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 91 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 92 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 93 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 94 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 95 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 96 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 97 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 98 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
  • Table 99 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
  • Table 100 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
  • Table 101 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
  • Table 102 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 103 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 104 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 105 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Challenges and steady support
  • Chi Nigeria's dominance in RTD tea
  • Lipton Ice Tea's swift growth in RTD tea
PROSPECTS AND OPPORTUNITIES
  • Growing competition and product diversity in RTD tea
  • Healthy positioning and strategy
  • Price escalation impact demand
CATEGORY DATA
  • Table 106 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 107 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 108 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 109 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 110 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
  • Table 111 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 112 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 113 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 114 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 115 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 116 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 117 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028