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Digital Advertising and Marketing - Global Strategic Business Report

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    Report

  • 1262 Pages
  • October 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 347974
The global market for Digital Advertising and Marketing is estimated at US$608.5 Billion in 2023 and is projected to reach US$1.5 Trillion by 2030, growing at a CAGR of 13.8% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

The growth in the digital advertising and marketing market is driven by several factors. Firstly, the widespread adoption of smartphones and increased internet penetration have expanded the digital audience, providing marketers with a broader reach. Secondly, the advancements in AI and data analytics have enhanced the ability to personalize marketing efforts, resulting in more relevant and engaging content for consumers. Thirdly, the shift towards online shopping and e-commerce has increased the importance of digital marketing for businesses looking to capture and retain customers in a competitive market. Lastly, social media platforms` continuous innovation in advertising tools and features has enabled more effective and creative marketing campaigns. These factors collectively contribute to the robust growth of the digital advertising and marketing market.

Key Insights:

  • Market Growth: Understand the significant growth trajectory of the Display Advertising and Marketing segment, which is expected to reach US$939.4 Billion by 2030 with a CAGR of a 15.2%. The Search Advertising and Marketing segment is also set to grow at 12.1% CAGR over the analysis period.
  • Regional Analysis: Gain insights into the U.S. market, estimated at $255.9 Billion in 2023, and China, forecasted to grow at an impressive 13.9% CAGR to reach $372.6 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

  • Detailed Market Analysis: Access a thorough analysis of the Global Digital Advertising and Marketing Market, covering all major geographic regions and market segments.
  • Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
  • Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Digital Advertising and Marketing Market.
  • Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

  • How is the Global Digital Advertising and Marketing Market expected to evolve by 2030?
  • What are the main drivers and restraints affecting the market?
  • Which market segments will grow the most over the forecast period?
  • How will market shares for different regions and segments change by 2030?
  • Who are the leading players in the market, and what are their prospects?

Report Features:

  • Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2023 to 2030.
  • In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
  • Company Profiles: Coverage of major players such as Acquia, Inc., Act-On Software, Inc., [L]earned Media, and more.
  • Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Select Competitors (Total 523 Featured):

  • Acquia, Inc.
  • Act-On Software, Inc.
  • [L]earned Media
  • 360i
  • 9thCO, Inc.
  • ACTITO Belgium
  • ActiveCampaign, Inc.
  • ACTV8me Inc.
  • Ace Marketing & Promotions, Inc.
  • Acoustic, L.P.
  • Accelerize 360, Inc.
  • Act!
  • ActiveTrail Ltd.
  • AbsolutData
  • AcuityAds

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Advertising: Essential for Corporate/Brand Survival & Existence
  • Global Economic Update
  • Digital and Personalized Experiences Gain Prominence
  • The CCPA to Bring About Major Changes to the Digital Advertising Landscape in California
  • Digital Advertising and Marketing: A Conceptual Overview
  • Digital Media Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Digital Advertising and Marketing Formats
  • Digital Advertising and Marketing: Transforming, Transitioning & Conditioning Brand-Consumer Relationships
  • Display Advertising: The Largest Contributor to Global Digital Ad Spend
  • Developing Economies to Spearhead Future Growth
  • Competition
  • Digital Advertising and Marketing - Global Key Competitors Percentage Market Share in 2024 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • World Brands
  • Recent Market Activity
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Rapid Shift of Media Spending from Traditional to Digital: Cornerstone for Present & Future Growth of Digital Ad Market
  • Superior Attributes of Digital Advertising over Other Ad Media Drives Market Adoption
  • Emerging Digital Advertising & Marketing Challenges Call for Swift Action from Brands
  • Digital Advertising & Marketing Trends in 2024
  • Video Advertising in Focus
  • Emphasis on Social Advertising
  • Inclusive Marketing and Data Privacy
  • Display Advertising to Find Favor
  • Personalization: Set to Become New Standard
  • Programmatic Advertising: The Power of Software
  • Mobile-first Advertising Strategy
  • Spectra of Digital Marketing Elements Holding Great Implications for Businesses
  • Digital Transformation across Organizations Goes Beyond Digital Marketing
  • Digital Marketing Trends for the Future
  • Omnichannel Marketing: A Prominent Trend in Digital Marketing Domain
  • Vernacular SEO Gains from Explosion of Regional Language Users of Internet
  • Progressive Web Apps Emerge as Big Digital Marketing Trend
  • Automated, Personalized E-Mail Marketing Blowing Away Digital Marketers
  • Influencer Marketing as Powerful Weapon for Digital Marketing Teams
  • Role of Modern Technology in Improving Advertising Campaign Strategies
  • Technology Trends and Advancements to Spearhead Future Growth in Digital Advertising Space
  • Augmented Reality (AR): Enabling Customized Experiences
  • Blockchain Technology Poised to Transform Digital Advertising Space
  • Voice Search: Redefining the Digital Marketing Space
  • Videos: The New Go-to Medium of Advertising
  • Video Marketing Experiences Phenomenal Surge in Digital Marketing Arena
  • Social Messaging to Connect with Customers
  • Geofencing & Hyperlocal SEO: Elevating Customer Interactions
  • Other Notable Technology Trends in Digital Advertising Market
  • A Digital Cocktail for Digital Marketing
  • AI in Media & Advertising: Targeting Customers with Right Marketing Content
  • Possibilities Galore for AI in Digital Marketing
  • An Insight into the Issues Associated with AI
  • AI & Chatbots Trending Big in Digital Advertising & Marketing Space
  • Rising Internet Usage Widens Opportunities for Digital Advertising and Marketing
  • Rising Adoption of Web-Enabled Mobile Devices Boosts Digital Advertising Market Prospects
  • 5G to Further Enhance Mobile Advertising Spending
  • Global Smartphone Subscription Breakdown by Technology for 2019 and 2025
  • Growth in Mobile Apps Drive Opportunities for Digital Marketers
  • Global Mobile Apps Market Size in $ Billion for the Years 2019, 2021, 2023 and 2025
  • Growing Use of Social Media Platforms: A Lucrative Opportunity for Digital Advertisers
  • Social Media Users Penetration (in %) by Generation
  • Social Commerce Through Social Media Platforms
  • Top Social Media Platforms by Number of Monthly Active Users (In Millions): January 2022
  • Smart TVs Emerge as an Important Platform for Cross-Screen Digital Advertising
  • Global Smart TVs Market Size (in $ Billion) for the Years 2020, 2022, 2024 and 2026
  • Customer Preference for Multiscreen Activities Presents Potential Opportunities for Digital Advertisers
  • Rising Prominence of IoT and the Growth in Connected Devices Set to Take Digital Advertising to the Next Level
  • Global Number of IoT Connected Devices (In Billion Units) for the Years 2016, 2018, 2020, 2022 & 2025
  • Flourishing Gaming Market Generates Lucrative Opportunities for In-Game Advertising
  • Rising Adoption of GPS-Enabled Devices Boosts Demand for Location-based Advertising
  • New Restrictions on Collection of Location Data to Cost Marketers
  • Social Media with Location Based Features: Emerging Avenues for Marketing
  • Location-based Advertising (LBA) Gains Foothold at Airports
  • Cross-Platform Ad Campaigns Gain Edge over Single Platform Campaigns
  • Continuous Growth in Cross-Platform Video Advertising Market
  • Cross-Platform Video Advertising Market in the US: % of Budget Allocated for Cross Platform Videos for the Years 2016-2019
  • In-App Advertising: A Promising Platform for Reaching the Desired Audience
  • Effective Delivery and Streaming of Ad Content Drives Demand for Digital Video Advertising
  • OTT/CTV Advertising on the Rise
  • Rapid Growth of Streaming Media and OTT Platforms Augurs Well for Digital Video Advertising
  • Rising Popularity of OTT Services Bodes Well for Market Prospects: Global Number of OTT Video Users (In Million) for the Years 2019, 2021, 2023 & 2025
  • Mobile Video Ads Hold an Edge Over Online Video Ads
  • Native Advertising: The Next Big Thing in Display Advertising
  • Real-Time Bidding (RTB): The Next Generation Automated Display Advertising Technology
  • Rich Media Ads Gain Momentum Supported Efficient Broadband Connectivity
  • Maximum Visibility Drives Interest in Free Online Classified Ads
  • Customized Emails for Smarter Customer Engagement Sustain Demand for Email Advertising
  • Robust E-Commerce Activity Lends Traction to Market Growth
  • Metaverse: Emerging Opportunity for Advertisers & Brands
  • Metaverse for Digital Direct Marketing
  • Promotions through E-mail, Web-Browser and Mobile Apps
  • Digital Marketing Trends for Pharmaceutical Industry in the Future
  • Millennials Emerge as Key Demographic for Digital Advertising Market
  • Rapid Urbanization & Expanding Middle Class: Mega Trends Strengthening Market Prospects
  • World Urban Population in Thousands: 1950-2050P
  • Global Middle Class Population (In Million) by Region for the Years 2020, 2025 and 2030
  • Global Middle Class Spending (US$ Trillion) by Region for the Years 2020, 2025, 2030
  • Key Issues and Challenges Hampering Prospects for Digital Advertising
  • Ad-Blocking: A Threat for Digital Advertising Revenues
  • Disablement of Third-Party Cookies: Potential Implications for Advertisers and Publishers
  • Major Problems Facing Service Providers in Monetizing Media Campaigns
  • Challenges Facing Digital Marketers
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Digital Advertising and Marketing Market Analysis of Annual Sales in US$ Million for Years 2016 through 2030
  • Table 2: World Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 3: World Historic Review for Digital Advertising and Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
  • Table 4: World 14-Year Perspective for Digital Advertising and Marketing by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2016, 2024 & 2030
  • Table 5: World Recent Past, Current & Future Analysis for Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 6: World Historic Review for Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
  • Table 7: World 14-Year Perspective for Display by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2024 & 2030
  • Table 8: World Recent Past, Current & Future Analysis for Search by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 9: World Historic Review for Search by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
  • Table 10: World 14-Year Perspective for Search by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2024 & 2030
  • Table 11: World Recent Past, Current & Future Analysis for Other Modes / Formats by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 12: World Historic Review for Other Modes / Formats by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
  • Table 13: World 14-Year Perspective for Other Modes / Formats by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2024 & 2030
  • Table 14: World Recent Past, Current & Future Analysis for Retail & Consumer Goods by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 15: World Historic Review for Retail & Consumer Goods by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
  • Table 16: World 14-Year Perspective for Retail & Consumer Goods by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2024 & 2030
  • Table 17: World Recent Past, Current & Future Analysis for Automotive by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 18: World Historic Review for Automotive by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
  • Table 19: World 14-Year Perspective for Automotive by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2024 & 2030
  • Table 20: World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 21: World Historic Review for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
  • Table 22: World 14-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2024 & 2030
  • Table 23: World Recent Past, Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 24: World Historic Review for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
  • Table 25: World 14-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2024 & 2030
  • Table 26: World Recent Past, Current & Future Analysis for Media & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 27: World Historic Review for Media & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
  • Table 28: World 14-Year Perspective for Media & Entertainment by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2024 & 2030
  • Table 29: World Recent Past, Current & Future Analysis for Tourism by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 30: World Historic Review for Tourism by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
  • Table 31: World 14-Year Perspective for Tourism by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2024 & 2030
  • Table 32: World Recent Past, Current & Future Analysis for Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 33: World Historic Review for Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
  • Table 34: World 14-Year Perspective for Education by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2024 & 2030
  • Table 35: World Recent Past, Current & Future Analysis for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 36: World Historic Review for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2022 and % CAGR
  • Table 37: World 14-Year Perspective for Other Verticals by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2024 & 2030
III. MARKET ANALYSIS
UNITED STATES
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
  • United States: A Major Digital Advertising Market
  • Changing Media Consumption Trends Influence Market Demand
  • Digital Display Advertising Emerges as the Major Ad Format Type
  • Mobile Internet Advertising Offers Significant Growth Opportunities
  • High Smartphone Penetration: A Boon for the Mobile Advertising Market
  • Advanced Mobile Devices Foster Growth in Mobile Advertising Market
  • 4G LTE & 5G Networks Widen Market Prospects
  • Digital Marketing Companies Focus on Social Media to Target Millennials
  • Social Media Advertising Market in the US: Annual Ad Spending Figures in US$ Billion for Years 2017, 2019, 2021 & 2023
  • Growing Prominence of Affiliate Marketing Bodes Well for the Market
  • Digital Video Advertising: One of the Fastest Growing Advertising Media
  • Security: One of the Most Common Risks in Digital Advertising
  • Steady Adoption by Various Industries Benefit Market Expansion
CANADA
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche - Key Competitors in Canada for 2022 (E)
  • Market Overview
  • Mobile Extends New Opportunity for Canadian Advertisers
JAPAN
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
  • Digital Advertising: Market Overview
CHINA
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
  • Digital Advertising Market Set for Impressive Growth in China
  • Online Video Advertising: Promising Growth Opportunities
  • Mobile Advertising: A Rapidly Expanding Market
  • Internet-Based Digital Services Find Popularity among Mobile Users
  • 4G Paves the Way for Wider Proliferation of Digital Ad and Marketing Campaigns
EUROPE
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
  • Europe: A Mature Yet Growing Market
  • Digital Display Advertising: On a High-Growth Path
  • Growing Penchant for Online Advertising by Youngsters Spur Market Demand
  • Paid Search Makes Steady Progress
FRANCE
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
  • Market Overview
GERMANY
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
  • Market Overview
  • Advertising Mix in Germany (2021): Percentage Breakdown of Ad Spending by Media
ITALY
UNITED KINGDOM
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
  • UK: The Core Market in Europe
  • E-Commerce and Banking: Opportunities for Online Advertising
  • Online Video and Mobile Ad Spending Surges in the UK
  • Mobile Emerges as a Key Marketing Channel for Brands
SPAIN
RUSSIA
  • Digital Advertising: One of the Fastest Growing Advertising Media
REST OF EUROPE
ASIA-PACIFIC
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
  • Market Overview
  • Challenges & Opportunities for Advertisers in Asia-Pacific
  • Technological and Cultural Factors Hinder Growth
AUSTRALIA
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2024 (E)
  • Market Overview
  • Mobile Advertising: A Lucrative Opportunity for Digital Advertising
INDIA
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2024 (E)
  • Digital Advertising Exudes Tremendous Growth Potential in India
  • Internet Advertising: On the Road to Rapid Growth
  • India Gradually Adopting RTB and Programmatic Buying
  • Online Classifieds to Benefit SMBs in Cost-Effectively Targeting Audience
  • Mobile Advertising: Benefiting from Rising Mobile Phone Penetration
  • Businesses Focus on Social Media Advertising Market
  • Key Challenges Facing the Digital Advertising Market in India
SOUTH KOREA
  • Mobile Advertising on the Rise
REST OF ASIA-PACIFIC
LATIN AMERICA
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2024 (E)
  • Market Overview
ARGENTINA
BRAZIL
  • Market Overview
MEXICOREST OF LATIN AMERICA
MIDDLE EAST
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2024 (E)
  • Demand for Digital Advertising Gains Momentum
IRANISRAEL
SAUDI ARABIA
  • Market Overview
UNITED ARAB EMIRATES
  • Market Overview
REST OF MIDDLE EAST
AFRICA
  • South Africa: Significant Growth on the Cards
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Acquia, Inc.
  • Act-On Software, Inc.
  • [L]earned Media
  • 360i
  • 9thCO, Inc.
  • ACTITO Belgium
  • ActiveCampaign, Inc.
  • ACTV8me Inc.
  • Ace Marketing & Promotions, Inc.
  • Acoustic, L.P.
  • Accelerize 360, Inc.
  • Act!
  • ActiveTrail Ltd.
  • AbsolutData
  • AcuityAds

Table Information