The global market for Digital Advertising and Marketing is estimated at US$608.5 Billion in 2023 and is projected to reach US$1.5 Trillion by 2030, growing at a CAGR of 13.8% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.
The growth in the digital advertising and marketing market is driven by several factors. Firstly, the widespread adoption of smartphones and increased internet penetration have expanded the digital audience, providing marketers with a broader reach. Secondly, the advancements in AI and data analytics have enhanced the ability to personalize marketing efforts, resulting in more relevant and engaging content for consumers. Thirdly, the shift towards online shopping and e-commerce has increased the importance of digital marketing for businesses looking to capture and retain customers in a competitive market. Lastly, social media platforms` continuous innovation in advertising tools and features has enabled more effective and creative marketing campaigns. These factors collectively contribute to the robust growth of the digital advertising and marketing market.
The growth in the digital advertising and marketing market is driven by several factors. Firstly, the widespread adoption of smartphones and increased internet penetration have expanded the digital audience, providing marketers with a broader reach. Secondly, the advancements in AI and data analytics have enhanced the ability to personalize marketing efforts, resulting in more relevant and engaging content for consumers. Thirdly, the shift towards online shopping and e-commerce has increased the importance of digital marketing for businesses looking to capture and retain customers in a competitive market. Lastly, social media platforms` continuous innovation in advertising tools and features has enabled more effective and creative marketing campaigns. These factors collectively contribute to the robust growth of the digital advertising and marketing market.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Display Advertising and Marketing segment, which is expected to reach US$939.4 Billion by 2030 with a CAGR of a 15.2%. The Search Advertising and Marketing segment is also set to grow at 12.1% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, estimated at $255.9 Billion in 2023, and China, forecasted to grow at an impressive 13.9% CAGR to reach $372.6 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Digital Advertising and Marketing Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Digital Advertising and Marketing Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Digital Advertising and Marketing Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2023 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of major players such as Acquia, Inc., Act-On Software, Inc., [L]earned Media, and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Select Competitors (Total 523 Featured):
- Acquia, Inc.
- Act-On Software, Inc.
- [L]earned Media
- 360i
- 9thCO, Inc.
- ACTITO Belgium
- ActiveCampaign, Inc.
- ACTV8me Inc.
- Ace Marketing & Promotions, Inc.
- Acoustic, L.P.
- Accelerize 360, Inc.
- Act!
- ActiveTrail Ltd.
- AbsolutData
- AcuityAds
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIII. MARKET ANALYSISITALYSPAINREST OF EUROPEREST OF ASIA-PACIFICARGENTINAMEXICOREST OF LATIN AMERICAIRANISRAELREST OF MIDDLE EASTIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
UNITED STATES
CANADA
JAPAN
CHINA
EUROPE
FRANCE
GERMANY
UNITED KINGDOM
RUSSIA
ASIA-PACIFIC
AUSTRALIA
INDIA
SOUTH KOREA
LATIN AMERICA
BRAZIL
MIDDLE EAST
SAUDI ARABIA
UNITED ARAB EMIRATES
AFRICA
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Acquia, Inc.
- Act-On Software, Inc.
- [L]earned Media
- 360i
- 9thCO, Inc.
- ACTITO Belgium
- ActiveCampaign, Inc.
- ACTV8me Inc.
- Ace Marketing & Promotions, Inc.
- Acoustic, L.P.
- Accelerize 360, Inc.
- Act!
- ActiveTrail Ltd.
- AbsolutData
- AcuityAds
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 1262 |
Published | October 2024 |
Forecast Period | 2023 - 2030 |
Estimated Market Value ( USD | $ 608.5 Billion |
Forecasted Market Value ( USD | $ 1500 Billion |
Compound Annual Growth Rate | 13.8% |
Regions Covered | Global |