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Alcoholic Drinks in Azerbaijan

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    Report

  • 62 Pages
  • July 2024
  • Region: Azerbaijan
  • Euromonitor International
  • ID: 348993
In 2023, the resurgence of tourism combined with consumers’ adjustment to economic conditions positively influenced volume sales of alcoholic drinks in Azerbaijan. Modern beverages targeting young adults, such as non-alcoholic beer, flavoured beer, whiskey, gin, rum, and wines like Prosecco, attracted greater consumer interest and this was positively reflected in sales. Meanwhile, traditional categories like vodka, brandy, and lager continued to dominate in volume terms, but these drinks are com

The Alcoholic Drinks in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022-2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
BEER IN AZERBAIJANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Beer consumption picks up despite price inflation
  • Strong growth in flavoured lager niche
  • Carlsberg Azerbaijan LLC dominates in beer
PROSPECTS AND OPPORTUNITIES
  • Strong outlook for beer sales
  • New production plant to help lower supply costs
  • Flavoured lager shows promising growth potential
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2022
  • Table 17 Number of Breweries 2017-2023
CATEGORY DATA
  • Table 18 Sales of Beer by Category: Total Volume 2018-2023
  • Table 19 Sales of Beer by Category: Total Value 2018-2023
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023
  • Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
  • Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 26 GBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 27 NBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2023
  • Table 29 Forecast Sales of Beer by Category: Total Volume 2023-2028
  • Table 30 Forecast Sales of Beer by Category: Total Value 2023-2028
  • Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
  • Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN AZERBAIJANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Moderate growth from local and international producers
  • Sparkling wine extends its appeal
  • Abrau-Durso Group invests in new modernised plant
PROSPECTS AND OPPORTUNITIES
  • Wine category set to prosper in years ahead
  • Wine tourism is poised to become a key sales driver
  • Government aid to support wine industry
CATEGORY DATA
  • Table 33 Sales of Wine by Category: Total Volume 2018-2023
  • Table 34 Sales of Wine by Category: Total Value 2018-2023
  • Table 35 Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 36 Sales of Wine by Category: % Total Value Growth 2018-2023
  • Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
  • Table 38 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 41 Forecast Sales of Wine by Category: Total Volume 2023-2028
  • Table 42 Forecast Sales of Wine by Category: Total Value 2023-2028
  • Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
  • Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN AZERBAIJANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Vodka continues to lose appeal stifling spirits category
  • Domestic producers are the standout players
  • Growing interest in organic vodkas
PROSPECTS AND OPPORTUNITIES
  • Players look to drive value growth as consumption is set to slow further
  • Whiskies face strong growth potential
  • New trading point creates opportunities for Russian export market
CATEGORY DATA
  • Table 45 Sales of Spirits by Category: Total Volume 2018-2023
  • Table 46 Sales of Spirits by Category: Total Value 2018-2023
  • Table 47 Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 48 Sales of Spirits by Category: % Total Value Growth 2018-2023
  • Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
  • Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
  • Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 53 GBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 54 NBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 55 LBN Brand Shares of Spirits: % Total Volume 2019-2023
  • Table 56 Forecast Sales of Spirits by Category: Total Volume 2023-2028
  • Table 57 Forecast Sales of Spirits by Category: Total Value 2023-2028
  • Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
  • Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN AZERBAIJANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cider/perry has very limited appeal
  • Flavoured lager presents strong competition for cider/perry
  • Carlsberg Azerbaijan’s Somersby dominates cider/perry
PROSPECTS AND OPPORTUNITIES
  • Muted volume growth anticipated for cider/perry
  • Low per capita consumption highlights underlying growth potential
  • Non-alcoholic cider remains in its infancy
CATEGORY DATA
  • Table 60 Sales of Cider/Perry: Total Volume 2018-2023
  • Table 61 Sales of Cider/Perry: Total Value 2018-2023
  • Table 62 Sales of Cider/Perry: % Total Volume Growth 2018-2023
  • Table 63 Sales of Cider/Perry: % Total Value Growth 2018-2023
  • Table 64 Sales of Cider/Perry: Total Volume 2019-2023
  • Table 65 Sales of Cider/Perry: Total Value 2019-2023
  • Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
  • Table 67 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
  • Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 69 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 70 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2023
  • Table 71 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2023
  • Table 72 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 73 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 74 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 75 Forecast Sales of Cider/Perry: Total Volume 2023-2028
  • Table 76 Forecast Sales of Cider/Perry: Total Value 2023-2028
  • Table 77 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
  • Table 78 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS IN AZERBAIJANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • New launches inject fresh energy into RTDs
  • Growing competition from flavoured lagers
  • Avrora leads the competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Further developments will shine spotlight on RTDs
  • Rio brand to strengthen its position
  • Opportunities abound in wine-based RTDs
CATEGORY DATA
  • Table 79 Sales of RTDs by Category: Total Volume 2018-2023
  • Table 80 Sales of RTDs by Category: Total Value 2018-2023
  • Table 81 Sales of RTDs by Category: % Total Volume Growth 2018-2023
  • Table 82 Sales of RTDs by Category: % Total Value Growth 2018-2023
  • Table 83 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
  • Table 84 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
  • Table 85 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 86 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 87 GBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 88 NBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 89 LBN Brand Shares of RTDs: % Total Volume 2019-2023
  • Table 90 Forecast Sales of RTDs by Category: Total Volume 2023-2028
  • Table 91 Forecast Sales of RTDs by Category: Total Value 2023-2028
  • Table 92 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
  • Table 93 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028