Retail in the Czech Republic - Research and Markets

Retail in the Czech Republic was heavily affected by the war in Ukraine, as energy costs soared and inflation climbed to double digits, a trend that has continued into 2023. The Czech economy has weakened substantially with consumers struggling to budget in the face of higher retail prices, which has curbed retail consumption. Even though volume sales decreased, current value growth has been underpinned by higher retail prices.

The Retail in Czech Republic report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

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RETAIL IN THE CZECH REPUBLIC

EXECUTIVE SUMMARY

Retail in 2023: the big picture
E-commerce on the rise in Czech Republic
Discounts are pivotal in economic downturn
What next for retail?

OPERATING ENVIRONMENT

Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
Christmas
Easter

MARKET DATA

Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 3 Sales in Retail Offline by Channel: Value 2018-2023
Table 4 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 5 Retail Offline Outlets by Channel: Units 2018-2023
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 7 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 11 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 13 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 21 Retail GBO Company Shares: % Value 2019-2023
Table 22 Retail GBN Brand Shares: % Value 2020-2023
Table 23 Retail Offline GBO Company Shares: % Value 2019-2023
Table 24 Retail Offline GBN Brand Shares: % Value 2020-2023
Table 25 Retail Offline LBN Brand Shares: Outlets 2020-2023
Table 26 Retail E-Commerce GBO Company Shares: % Value 2019-2023
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
Table 28 Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 29 Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
Table 36 Forecast Sales in Retail Offline by Channel: Value 2023-2028
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
Table 38 Forecast Retail Offline Outlets by Channel: Units 2023-2028
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028

DISCLAIMER

SOURCES

Summary 2 Research Sources

CONVENIENCE RETAILERS IN THE CZECH REPUBLICKEY DATA FINDINGS

2023 DEVELOPMENTS

Shoppers switch to cheaper retail stores
Marginal growth in forecourt retailers following post-pandemic recovery
Travel resurgence has positive impact on convenience retailers

PROSPECTS AND OPPORTUNITIES

Stronger focus on delivering convenience with 24/7 opening hours
Retail saturation creates strong competition
Competitions used as a means to attract shoppers

CHANNEL DATA

Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 56 Sales in Convenience Retailers by Channel: Value 2018-2023
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2018-2023
Table 58 Convenience Retailers GBO Company Shares: % Value 2019-2023
Table 59 Convenience Retailers GBN Brand Shares: % Value 2020-2023
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2020-2023
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2023-2028
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2023-2028

DISCOUNTERS IN THE CZECH REPUBLICKEY DATA FINDINGS

2023 DEVELOPMENTS

Difficult economic situation in Czech Republic drives sales
Private label lines gain appeal in discounters
Price competition intensifies between retailers

PROSPECTS AND OPPORTUNITIES

Discounters to benefit from weak economic situation
Leading players to expand their ranges to include more private label, branded and locally-produced offerings
Expansion of smaller outlets in convenient locations

CHANNEL DATA

Table 65 Discounters: Value Sales, Outlets and Selling Space 2018-2023
Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 67 Discounters GBO Company Shares: % Value 2019-2023
Table 68 Discounters GBN Brand Shares: % Value 2020-2023
Table 69 Discounters LBN Brand Shares: Outlets 2020-2023
Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

HYPERMARKETS IN THE CZECH REPUBLICKEY DATA FINDINGS

2023 DEVELOPMENTS

Weaker economy and competition push sales into decline
Greater dependency on promotions and discounts
Tesco Stores faces multiple suits from key competitors

PROSPECTS AND OPPORTUNITIES

Private label continues to grow in popularity
Hypermarkets are embracing sustainability with initiatives like installing photovoltaic panels
Tesco hypermarkets target students with 10% discount

CHANNEL DATA

Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 74 Hypermarkets GBO Company Shares: % Value 2019-2023
Table 75 Hypermarkets GBN Brand Shares: % Value 2020-2023
Table 76 Hypermarkets LBN Brand Shares: Outlets 2020-2023
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

SUPERMARKETS IN THE CZECH REPUBLICKEY DATA FINDINGS

2023 DEVELOPMENTS

Increased cost of living drives customers towards better value supermarkets
Supermarkets gain popularity due to combination of price and good location
Private label growth supports sales performance

PROSPECTS AND OPPORTUNITIES

Supermarket benefits from lower foodservice demand
Reduction in food waste will lead to lower retail consumption
Supermarkets to expand into e-commerce

CHANNEL DATA

Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 81 Supermarkets GBO Company Shares: % Value 2019-2023
Table 82 Supermarkets GBN Brand Shares: % Value 2020-2023
Table 83 Supermarkets LBN Brand Shares: Outlets 2020-2023
Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

SMALL LOCAL GROCERS IN THE CZECH REPUBLICKEY DATA FINDINGS

2023 DEVELOPMENTS

Weak economy challenges small local grocers
Customer service is of vital importance for small local grocers
Falling number of outlets as large retailers gain appeal

PROSPECTS AND OPPORTUNITIES

Limitations from lack of online presence
Automatic 24/7 outlets may help category to prosper
Small local grocers to focus on packaging-free business model

CHANNEL DATA

Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2018-2023
Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 88 Small Local Grocers GBO Company Shares: % Value 2019-2023
Table 89 Small Local Grocers GBN Brand Shares: % Value 2020-2023
Table 90 Small Local Grocers LBN Brand Shares: Outlets 2020-2023
Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

APPAREL AND FOOTWEAR SPECIALISTS IN THE CZECH REPUBLICKEY DATA FINDINGS

2023 DEVELOPMENTS

Solid performance for apparel and footwear specialists
Consumers switch to more affordable retail brands
Omnichannel strategies are vital

PROSPECTS AND OPPORTUNITIES

Loyalty programmes play a crucial role in retaining customers
Second-hand stores become more popular
Broader issue of sustainability is impacting fashion

CHANNEL DATA

Table 93 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 94 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 95 Apparel and Footwear Specialists GBO Company Shares: % Value 2019-2023
Table 96 Apparel and Footwear Specialists GBN Brand Shares: % Value 2020-2023
Table 97 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2020-2023
Table 98 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 99 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

APPLIANCES AND ELECTRONICS SPECIALISTS IN THE CZECH REPUBLICKEY DATA FINDINGS

2023 DEVELOPMENTS

HP Tronic Zlin spol sro extends lead with Euronics acquisition
E-commerce is central to offering an omnichannel shopping experience
Rising demand for energy-saving products

PROSPECTS AND OPPORTUNITIES

Further consolidation possible if Datart and Nay join forces
Discount and promotions will drive demand
Online marketplaces present an opportunity for smaller retailers

CHANNEL DATA

Table 100 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 101 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 102 Appliances and Electronics Specialists GBO Company Shares: % Value 2019-2023
Table 103 Appliances and Electronics Specialists GBN Brand Shares: % Value 2020-2023
Table 104 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2020-2023
Table 105 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 106 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

HEALTH AND BEAUTY SPECIALISTS IN THE CZECH REPUBLICKEY DATA FINDINGS

2023 DEVELOPMENTS

Growth of beauty specialists support category growth
Popularity of private labels spurs volume growth
Purchasing decisions to shift from cost-centric to eco-friendly products

PROSPECTS AND OPPORTUNITIES

Volume sales to decline as demand for vitamins and supplements falls
Retail stores under threat from online health and beauty e-commerce
Dr Max revolutionizes pharmacies with a pioneering concept

CHANNEL DATA

Table 107 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 108 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 109 Sales in Health and Beauty Specialists by Channel: Value 2018-2023
Table 110 Sales in Health and Beauty Specialists by Channel: % Value Growth 2018-2023
Table 111 Health and Beauty Specialists GBO Company Shares: % Value 2019-2023
Table 112 Health and Beauty Specialists GBN Brand Shares: % Value 2020-2023
Table 113 Health and Beauty Specialists LBN Brand Shares: Outlets 2020-2023
Table 114 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 115 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 116 Forecast Sales in Health and Beauty Specialists by Channel: Value 2023-2028
Table 117 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2023-2028

HOME PRODUCTS SPECIALISTS IN THE CZECH REPUBLICKEY DATA FINDINGS

2023 DEVELOPMENTS

Lower demand for homewares and furniture
Discounts and promotions drive sales
Pet stores deliver solid results on back of increased pet ownership

PROSPECTS AND OPPORTUNITIES

E-Commerce is a more visible threat to physical store revenues
Sustainability initiatives to help foster a positive brand image
Retail innovations in pet stores to boost category sales

CHANNEL DATA

Table 151 Home Products Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 152 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 153 Sales in Home Products Specialists by Channel: Value 2018-2023
Table 154 Sales in Home Products Specialists by Channel: % Value Growth 2018-2023
Table 155 Home Products Specialists GBO Company Shares: % Value 2019-2023
Table 156 Home Products Specialists GBN Brand Shares: % Value 2020-2023
Table 157 Home Products Specialists LBN Brand Shares: Outlets 2020-2023
Table 158 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 159 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 160 Forecast Sales in Home Products Specialists by Channel: Value 2023-2028
Table 161 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2023-2028

GENERAL MERCHANDISE STORES IN THE CZECH REPUBLICKEY DATA FINDINGS

2023 DEVELOPMENTS

Department stores are losing appeal and relevancy among Czechs
Surge in popularity of variety stores as new retailers draw in shoppers
Solid e-commerce potential for variety stores

PROSPECTS AND OPPORTUNITIES

Competitive prices offered by variety stores will attract more shoppers
Sustainability practices to attract eco-conscious consumers
Top Shop closes e-commerce arm as Studio Moderna experiences financial trouble

CHANNEL DATA

Table 118 General Merchandise Stores: Value Sales, Outlets and Selling Space 2018-2023
Table 119 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 120 Sales in General Merchandise Stores by Channel: Value 2018-2023
Table 121 Sales in General Merchandise Stores by Channel: % Value Growth 2018-2023
Table 122 General Merchandise Stores GBO Company Shares: % Value 2019-2023
Table 123 General Merchandise Stores GBN Brand Shares: % Value 2020-2023
Table 124 General Merchandise Stores LBN Brand Shares: Outlets 2020-2023
Table 125 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 126 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 127 Forecast Sales in General Merchandise Stores by Channel: Value 2023-2028
Table 128 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2023-2028

DIRECT SELLING IN THE CZECH REPUBLICKEY DATA FINDINGS

2023 DEVELOPMENTS

Direct selling sees a decline post-pandemic
Avon remains overall leader
Omnichannel distribution supports sales development

PROSPECTS AND OPPORTUNITIES

Slowdown in revenues for direct selling
Augmented reality transforms direct selling experience in cosmetics
Live shopping trend is a possibility

CHANNEL DATA

Table 129 Direct Selling by Product: Value 2018-2023
Table 130 Direct Selling by Product: % Value Growth 2018-2023
Table 131 Direct Selling GBO Company Shares: % Value 2019-2023
Table 132 Direct Selling GBN Brand Shares: % Value 2020-2023
Table 133 Direct Selling Forecasts by Product: Value 2023-2028
Table 134 Direct Selling Forecasts by Product: % Value Growth 2023-2028

VENDING IN THE CZECH REPUBLICKEY DATA FINDINGS

2023 DEVELOPMENTS

Growth slows due to economic situation
Multiple payment methods are required to succeed
Vending proves popular in CBD category

PROSPECTS AND OPPORTUNITIES

Growth potential for diverse product categories
Association for Save Vending may support evolution of new products
Competitive landscape to remain stable

CHANNEL DATA

Table 135 Vending by Product: Value 2018-2023
Table 136 Vending by Product: % Value Growth 2018-2023
Table 137 Vending GBO Company Shares: % Value 2019-2023
Table 138 Vending GBN Brand Shares: % Value 2020-2023
Table 139 Vending Forecasts by Product: Value 2023-2028
Table 140 Vending Forecasts by Product: % Value Growth 2023-2028

RETAIL E-COMMERCE IN THE CZECH REPUBLICKEY DATA FINDINGS

2023 DEVELOPMENTS

E-commerce sales begin to slowdown
Grocery e-commerce growth to continue
E-Commerce retailers optimise for mobile and integrate convenient payment methods

PROSPECTS AND OPPORTUNITIES

Popularity of e-commerce marketplaces set to increase
E-commerce growth to stabilise in the forecast period
Augmented reality to improve shopping experience

CHANNEL DATA

Table 141 Retail E-Commerce by Channel: Value 2017-2022
Table 142 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 143 Retail E-Commerce by Product: Value 2017-2022
Table 144 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 145 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 146 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 147 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 148 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 149 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 150 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027

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