Processed Fruit and Vegetables in New Zealand

As higher unit prices continued to impact consumer behaviour in 2024, shoppers were becoming increasingly price-sensitive and gravitating towards private label goods. This trend was particularly evident in categories such as shelf-stable fruits, shelf-stable vegetables, and frozen vegetables, where the presence of private label products grew significantly.

The Processed Fruit and Vegetables in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Processed Fruit and Vegetables market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop