Rice, Pasta and Noodles in New Zealand

For pasta, rice and noodles, retail value sales rise by 12% in current terms in 2024, while volume remained positive at 3%. The home cooking trend rose in 2024, gaining momentum as consumers looked for ways to manage their disposable income more effectively. This shift is prompting shoppers to invest in groceries and experiment with new flavours and cuisines, leading to a rise in “fakeaways”; premium home-cooked meals that mimic the experience of dining out.

The Rice, Pasta and Noodles in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Rice, Pasta and Noodles market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop